WEBVTT


  

   

    

   

  

  

   
   

    00:00:00.300 --> 00:00:04.150
My name is Kanisha Grayson and I am
the founder of the Art of Applying.

    00:00:04.150 --> 00:00:07.370
It's a company that helps
people all over the world apply

    00:00:07.370 --> 00:00:10.780
to top business school, policy
school and law schools.

    00:00:10.780 --> 00:00:12.450
We do work with other graduate programs,

    00:00:12.450 --> 00:00:15.930
but those three are the most popular
ones and we also do joint degrees.

    00:00:15.930 --> 00:00:20.270
So combining those and then also
helping people find scholarships

    00:00:20.270 --> 00:00:22.400
and fellowships to pay for graduate school.

    00:00:22.400 --> 00:00:25.230
The way people find me is
they're usually like Googling late

    00:00:25.230 --> 00:00:27.770
at night feeling anxious about something.

    00:00:27.770 --> 00:00:30.370
Let's say they Google, should I round up my GPA.

    00:00:30.370 --> 00:00:35.480
Their GPA is 3.47, is at a 3.5 or is it a 3.47.

    00:00:35.480 --> 00:00:39.720
And I have written on the Art of
Applying.com, should you round up your GPA?

    00:00:39.720 --> 00:00:41.770
So they stumble on the website.

    00:00:41.770 --> 00:00:46.200
They read and get their answer and then they
just start clicking around reading more stuff.

    00:00:46.200 --> 00:00:49.480
They read my story, the stories of
other clients, the stories of my team

    00:00:49.480 --> 00:00:51.660
and they feel like, "Oh,
like these people are cool.

    00:00:51.660 --> 00:00:52.260
I trust them.

    00:00:52.260 --> 00:00:53.440
I like them."

    00:00:53.440 --> 00:00:56.440
Then they sign up for my free weekly newsletter.

    00:00:56.440 --> 00:00:58.920
So, then, they start hearing
from me and my team every week

    00:00:58.920 --> 00:01:03.110
and then finally they usually
choose to buy something.

    00:01:03.110 --> 00:01:06.520
Meaning that we can help them with
any part of the application process.

    00:01:06.520 --> 00:01:11.430
There's something called a deep dive that I do
with clients, which is a 50 minute Skype call,

    00:01:11.430 --> 00:01:15.070
where we go through their background,
their experiences, their goals,

    00:01:15.070 --> 00:01:19.260
basically their whole life story and figure
out which school should they apply to,

    00:01:19.260 --> 00:01:20.590
which ones are they competitive for,

    00:01:20.590 --> 00:01:23.760
which should they be doing next
to become a stronger applicant.

    00:01:23.760 --> 00:01:26.350
A lot of times they just know
they want to go to grad school,

    00:01:26.350 --> 00:01:29.060
but they don't know what they actually
wanted to do after grad school,

    00:01:29.060 --> 00:01:31.950
which is actually the point of
going to grad school [laughs] is

    00:01:31.950 --> 00:01:33.580
like preparing yourself for your future.