>> My name is Javier Mendoza.
I'm the director of public relations for the West Region at Frontier Communications.
So one of the things that I do, the strategy that we take at the company,
is to really understand and know the issues that face the organization.
So every issue, really, is an opportunity; whether you're dealing with an upset customer,
whether you're dealing with an elected official who has a problem to solve,
whether you're dealing with somebody else within the organization, it's really understanding
and knowing what the issues -- that we face.
And that involves researching, it involves writing,
and it involves developing communications about those issues.
So the other half of my job is really promoting what the company does well.
So Frontier Communications provides high-speed internet, video and voice services to consumers,
residential customers as well as to businesses of all sizes.
So it's understanding what we offer.
It's also understanding the partners that we have in the community.
We work together with nonprofit organizations on different projects
to bring broadband services to people that are underserved.
So it's knowing all of those different things that we can go and talk about, write about,
produce videos about, get speakers to tell other people about them.
So that's the promotion part of the business, and that's also interesting as well.