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>> Oh yeah, my name is Jason Biona.

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And for a living, I am the Associate
Director of College Recruitment

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for Starboard Hotels and Resorts.

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I've been with the company for about 11 years,
and my responsibilities are really to kind

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of come up with strategies and
programs, like build a town pipeline

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for our hotels, and about five programs.

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Some of them also are pipeline our
corporate divisional offices, as well.

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And we have a team of about three recruiters
that, it is our responsibility to figure out how

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to stay relevant and sort of an
employer brand perspective on campus.

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And how do we sell our company to
students and get them to join us?

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So again, I can have that
pipeline, but simultaneously,

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we are also building strong
relationships with universities.

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So we can together work on
developing your students

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into the future leaders of the industry.

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So throughout the year, we've
worked on a couple of things.

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My whole philosophy when it comes to talent
is, when you see it, make sure you take action

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and you can try to get them
within your organization.

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We have a lot of different programs.

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Our initial one is just typically freshmen
or sophomores, one week over the winter,

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spring break, called an Externship.

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We try and get them back for an internship.

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We try and get evaluations.

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So our philosophy is if you've
already been engaged with our program,

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we've had some good evaluations,
we try not to wait too long,

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and we are able to sign individuals up before
the traditional campus recruiting process.

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So in essence, just a smart,
agile recruiting process.

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And then also speaking and reaching out to
students in kind of the medium that they're used

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to today, and that is social media.

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We are focused on having some social media that
targets them and gets them engaged and involved,

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and keeping up to date with what
is happening in our company,

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but also knowing where our
team is going to be next.