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>> Okay. My name is Ron [inaudible].

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I work in the device industry.

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My current position is with market access,
healthcare reimbursement, and economics.

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My particular company is orthopedics
so we make hips and knees and now we're

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into some very exciting technologies
with biologics, with bone growth factors,

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anything that we can develop and invent

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to improve a patient's life
in terms of their joints.

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I am based in a home office in
Pittsburgh, and I work across the country.

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So I take my experience, my colleague's
experiences, a high number of resources

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that the corporation has purchased and work with
analytics and consulting to assist surgeons,

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hospitals, ambulatory care
centers, and insurance companies

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in bringing those technologies to the
market from an economic standpoint.

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We've been working on a lot of projects
with outpatient ambulatory care centers,

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moving total joints, total knees and hips from
the inpatient side to the outpatient side.

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It's far more economical
with the right patients.

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Everybody can't possibly be
served in that type of a setting,

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but that's one of the major
projects we're working on.

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I'm working with these hospitals and physicians
personally to help them with the aspects

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of reimbursement, how to code, how to get
paid, or I'm working with insurance companies

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to explain the technologies so that
they're willing to pay for them.

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So it really varies a lot.

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I also do a lot of teaching in terms of our
sales force that does the clinical side.

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I help teach them the reimbursement piece.

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I also work with new fellows, residents
that are graduating so that, you know,

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with other clinical background,

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they don't necessarily understand how
reimbursement works so I assist them as well.