WEBVTT

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&gt;&gt; My name is Janelle Abby [phonetic] and
I have the amazing job of helping kids

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who have been abused and neglected

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and find loving foster parents
until it's safe to return home.

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So, we have about 3,000 kids that are in
foster care throughout our tri-county area

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and so I have the great job of being able to
tell their stories and dispel some of the myths

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and the stigmas that surround
the foster care system.

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I manage all of our social media,
as well as all of our websites,

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but I also do a lot of community relations.

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So, I [inaudible] chambers, I [inaudible]

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with organizations really explaining
what is foster care because there's just

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so many misconceptions surrounding that.

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I get to work with our youth when it
comes to advocacy and help them learn how

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to tell their story in a way that's empowering
and helps also to free them from some

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of that prison that it feels like when
you're carrying all of those secrets inside.

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And being able to go ahead and write for
our blogs and our external newsletters

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so that way people see that foster
care is not kids who are bad, you know,

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it's full of kids who have
had bad things done to them.

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So, the month before I always
create an editorial calendar

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so I know what is our strategy and what kind of
messaging do I want to put out every single day,

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looking at what might be happening in the
future, what are the holidays that are going

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on like Mother's Day, optimal time to
kind of promote being a foster parent.

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And things like that so that way we're
able to shape the conversation instead

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of having to react to the conversation.

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So, I use Hootsuite, the great thing I love
about Hootsuite is that it's very pliable,

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you're able to edit, you're
able to change things

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around as needed, it's a
very simple tool to use.

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They have so any pages that as you can imagine,
it can kind of be a little tricky to manage all

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of them and see what's going on, who's
commenting, who's liking, who's sharing.

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So, the great thing about Hoodsuite is that
I'm able to see however I choose to organize,

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so it's both by topic, both by platform, and
then looking at the specifics pages themselves

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so that way I'm always in
the know and I'm not having

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to spend my day clicking throughout
every single website to figure

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out what the heck is going on today.

