WEBVTT 00:00:00.146 --> 00:00:05.526 A:middle >> So, my name is Michelle Jones and I am the Deputy Chief of the Office of Communications 00:00:05.596 --> 00:00:07.396 A:middle at NASA Goddard Space Flight Center. 00:00:08.126 --> 00:00:14.496 A:middle So, in my role as Deputy Chief, I have the distinct pleasure of leading a team 00:00:14.496 --> 00:00:20.006 A:middle of professionals who help to advance the story of NASA Goddard. 00:00:20.106 --> 00:00:25.446 A:middle So, we do that through social media, multi-media, public engagement activities, 00:00:25.706 --> 00:00:29.216 A:middle our website, internal engagement -- 00:00:29.556 --> 00:00:32.506 A:middle just, whatever it takes to get the story out about the work 00:00:32.506 --> 00:00:34.506 A:middle that is currently going on at NASA Goddard. 00:00:34.506 --> 00:00:37.326 A:middle So, we do things based on campaigns. 00:00:37.656 --> 00:00:39.136 A:middle We use a campaign model. 00:00:40.116 --> 00:00:46.046 A:middle So, for instance, you would have a large scale initiative or mission and as part 00:00:46.046 --> 00:00:50.286 A:middle of that mission you want to do a little bit of web features or written material 00:00:50.286 --> 00:00:52.836 A:middle to talk about that particular feature. 00:00:53.676 --> 00:00:57.586 A:middle In addition to doing some written materials, you want to do social media. 00:00:57.586 --> 00:01:01.136 A:middle So, what kind of platform should you use to get the word out? 00:01:01.136 --> 00:01:02.316 A:middle Is it a Snapchat? 00:01:02.316 --> 00:01:04.666 A:middle Is it a Facebook? 00:01:04.666 --> 00:01:06.666 A:middle Is it, you know, Twitter? 00:01:06.896 --> 00:01:10.396 A:middle Any of the social media platforms that we use to get the word out. 00:01:10.396 --> 00:01:13.966 A:middle And then, internally we want to make sure that we're educating our employees 00:01:13.966 --> 00:01:18.906 A:middle about that particular mission or initiative so that they'll be able to talk intelligently 00:01:18.906 --> 00:01:21.896 A:middle about what that particular mission or initiative is. 00:01:22.276 --> 00:01:26.866 A:middle We really look at our employees as the ambassadors for the work that is going on, 00:01:26.866 --> 00:01:30.096 A:middle so we want them to be able to talk to their neighbors and their family members 00:01:30.486 --> 00:01:32.176 A:middle about the various things that we're doing, 00:01:32.176 --> 00:01:36.556 A:middle so we make sure to also educate our internal audiences as well. 00:01:36.626 --> 00:01:41.196 A:middle And then, in addition, there's events that we do as far as outreach and public engagement, 00:01:41.196 --> 00:01:46.666 A:middle where we want to go out into the community and we want to set up an exhibit or a table to talk 00:01:46.706 --> 00:01:51.166 A:middle to just passer-byers about different things that we're doing 00:01:51.166 --> 00:01:53.066 A:middle as it relates to that particular mission. 00:01:53.106 --> 00:01:57.596 A:middle So we're always looking for opportunities to just talk a little more about what's going on so 00:01:57.596 --> 00:02:00.646 A:middle that there is an understanding of what we're doing and why we're doing it. 00:02:01.156 --> 00:02:07.286 A:middle The biggest pieces of our jobs is to hear your story and to be able to take that story 00:02:07.286 --> 00:02:13.866 A:middle and to transpose it into something that can really connect with those who will be hearing 00:02:13.866 --> 00:02:16.326 A:middle that story or taking part in that event. 00:02:17.016 --> 00:02:19.386 A:middle So it -- it's a lot about listening. 00:02:19.386 --> 00:02:23.886 A:middle It's really about trying to understand the crux of what the mission is about. 00:02:24.206 --> 00:02:28.716 A:middle And then trying to think of creative ways to connect with the audience by explaining 00:02:28.756 --> 00:02:30.996 A:middle to them what that mission will do.