WEBVTT 1 00:00:00.416 --> 00:00:02.725 My names JD Dalfonso and I'm the 2 00:00:02.725 --> 00:00:05.092 communications director for Congressman Darin LaHood. 3 00:00:05.092 --> 00:00:05.925 Generally speaking, I serve the congressman 4 00:00:05.925 --> 00:00:08.922 in capacity of communications director 5 00:00:08.922 --> 00:00:13.172 line:15% which will entail me running the communications for 6 00:00:14.981 --> 00:00:16.993 line:15% correspondence in and out of his office. 7 00:00:16.993 --> 00:00:20.832 line:15% Whether that's press releases, social media, 8 00:00:20.832 --> 00:00:23.406 through numerous avenues there, 9 00:00:23.406 --> 00:00:26.912 line:15% to e-news letters and surveys for constituent feedback to 10 00:00:26.912 --> 00:00:29.282 line:15% just to be in touch with what's going on 11 00:00:29.282 --> 00:00:32.983 line:15% locally and also nationally regarding policy issues. 12 00:00:32.983 --> 00:00:36.433 And then corresponding some thoughts and talking points 13 00:00:36.433 --> 00:00:38.963 and some opinions and some perspective 14 00:00:38.963 --> 00:00:40.978 that I've read and found out to the congressman 15 00:00:40.978 --> 00:00:44.026 to help kinda target how he's going to approach 16 00:00:44.026 --> 00:00:45.544 and then communicate those. 17 00:00:45.544 --> 00:00:48.325 Outside of that, I'm based in the district where 18 00:00:48.325 --> 00:00:50.027 much of my colleagues in this capacity 19 00:00:50.027 --> 00:00:51.168 are in Washington D.C. 20 00:00:51.168 --> 00:00:53.698 But the reason for me being in district 21 00:00:53.698 --> 00:00:56.550 is to grow even greater response, 22 00:00:56.550 --> 00:00:58.884 line:15% relationships with our local media. 23 00:00:58.884 --> 00:01:02.576 line:15% So that's T.v., radio, print, even local magazines 24 00:01:02.576 --> 00:01:05.554 line:15% and weekly papers across the 19 counties that 25 00:01:05.554 --> 00:01:07.026 my boss represents. 26 00:01:07.026 --> 00:01:08.276 So we set aside 27 00:01:10.310 --> 00:01:12.351 about an hour every Monday 28 00:01:12.351 --> 00:01:14.812 to join not only myself as communications director, 29 00:01:14.812 --> 00:01:16.728 our deputy communications director, 30 00:01:16.728 --> 00:01:18.734 our scheduler, our legislative director, 31 00:01:18.734 --> 00:01:19.822 and our chief of staff. 32 00:01:19.822 --> 00:01:22.802 And with that, we're able to put all our heads together 33 00:01:22.802 --> 00:01:25.969 and understand what's upcoming in this week. 34 00:01:25.969 --> 00:01:29.246 What's newsworthy, what's important for the district. 35 00:01:29.246 --> 00:01:32.977 And then what's worthy of communicating for the congressman 36 00:01:32.977 --> 00:01:34.513 line:15% and then how are we gonna go about that. 37 00:01:34.513 --> 00:01:36.363 line:15% What avenues are we gonna use 38 00:01:36.363 --> 00:01:38.052 line:15% to portray the congressman's message 39 00:01:38.052 --> 00:01:39.599 line:15% and his stance on issues. 40 00:01:39.599 --> 00:01:42.865 line:15% So in the instance of a D.C. workweek, 41 00:01:42.865 --> 00:01:44.514 there's gonna be a number of pieces of legislation 42 00:01:44.514 --> 00:01:45.499 on the floor. 43 00:01:45.499 --> 00:01:48.692 So we're gonna highlight, what's passing through committee, 44 00:01:48.692 --> 00:01:50.549 the process ahead of us. 45 00:01:50.549 --> 00:01:53.227 And then find out what's the best avenue 46 00:01:53.227 --> 00:01:54.763 to put the message out. 47 00:01:54.763 --> 00:01:57.163 Is that social media, is it a press release, 48 00:01:57.163 --> 00:01:59.458 is it a one on one interview with a reporter. 49 00:01:59.458 --> 00:02:02.665 Particularly in parts of our district. 50 00:02:02.665 --> 00:02:05.750 Is it e newsletter survey, do we wanna poll people 51 00:02:05.750 --> 00:02:07.465 to get constituent feedback. 52 00:02:07.465 --> 00:02:09.839 Is it TV interviews. 53 00:02:09.839 --> 00:02:12.239 line:15% Which TV networks are we gonna use. 54 00:02:12.239 --> 00:02:14.147 line:15% Or at least reach out to. 55 00:02:14.147 --> 00:02:15.996 line:15% And then we tailor that approach 56 00:02:15.996 --> 00:02:17.669 line:15% and then that gives us a blueprint 57 00:02:17.669 --> 00:02:20.000 line:15% of how we want to execute it throughout the week. 58 00:02:20.000 --> 00:02:21.585 line:15% And then anything that gets added 59 00:02:21.585 --> 00:02:24.139 we'll add, or anything that may come up that week, 60 00:02:24.139 --> 00:02:25.284 we'll just add to that agenda 61 00:02:25.284 --> 00:02:27.937 and then add to the task and responsibilities 62 00:02:27.937 --> 00:02:28.897 and timeline for the week. 63 00:02:28.897 --> 00:02:31.035 So we try to keep it very structured but 64 00:02:31.035 --> 00:02:33.868 it all starts on Monday afternoon.