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<v ->My name is Mark Zenner</v>

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and I am the Master Agronomy Advisor Manager

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covering the states of Minnesota and Wisconsin.

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So, a Master Agronomy Advisor,

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these are individuals that work directly

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with growers in the country,

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large farmers, typically 5,000 acres or greater.

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And, they work with them

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as far as helping them select their inputs

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whether it's seed, crop protection products, plant food.

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And, these individuals help growers

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manage their crops through the growing season

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to basically maximize their production per acre.

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Like, this time of year,

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this is the end of September, early October,

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we should be harvesting at this point.

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So, my team would be spending time with the growers,

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kind of doing,

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setting yield expectations,

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kind of reviewing the year, so to speak,

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and riding with the growers in the combine,

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maybe pointing out why some of the areas

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within the field are performing very, very well

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where others are not.

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And then, maybe having a conversation

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on how we either push that high producing area

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even more next year and maybe how we take

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that lower producing area and try to raise

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that production or maybe we don't spend

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as much money on that acre either.

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So, we wanna make sure that we're utilizing our resources

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in the most efficient manner,

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environmentally sound manner,

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and having this type of information allows us to do that.

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So, we do a lot with response to scores

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whether it's response to population,

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response to soil type, response to nitrogen,

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response to continuous corn,

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response to a fungicide.

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These are all factors or all conversations

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that we have with a grower and we have data

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to back up all of our recommendations basically.

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We've actually done more training to help our MAA's

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understand financial statements a little bit better

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to maybe have some of those conversations

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with the grower and maybe add some expertise, so to speak,

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or be able to look at all aspects

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that the growers are certainly looking at and dealing with.

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But, that has been a change.

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So, almost, we're seeing,

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not only agronomy information that is so important

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but, kind of more from a business orientation standpoint

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and also maybe from a people managing standpoint

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because these large farms are getting bigger

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and these farmers are dealing with additional challenges

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and maybe some things that the farmers haven't dealt

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with in the past, like more employees.

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<v Man>So, you're right that these bus--</v>