WEBVTT 1 00:00:00.360 --> 00:00:02.030 I'm Brandi McGuyer. 2 00:00:02.030 --> 00:00:05.350 I'm the co-owner of Carter McGuyer Design Group 3 00:00:05.350 --> 00:00:08.720 and a retail clothing store, Branded. 4 00:00:08.720 --> 00:00:12.420 We're talking industrial design, which is very unique 5 00:00:12.420 --> 00:00:15.920 line:15% and we are one of two in the state of Alabama. 6 00:00:15.920 --> 00:00:18.850 line:15% We do product design, 7 00:00:18.850 --> 00:00:22.320 line:15% which we start from an ideation, from a sketch 8 00:00:22.320 --> 00:00:24.470 line:15% and we take it to prototyping 9 00:00:24.470 --> 00:00:26.270 line:15% all the way to manufacturing, 10 00:00:26.270 --> 00:00:29.060 packaging and into store shelves. 11 00:00:29.060 --> 00:00:31.650 If you were to go to Crate and Barrel's website 12 00:00:31.650 --> 00:00:34.530 my husband is actually a feature designer 13 00:00:34.530 --> 00:00:35.950 on their website 14 00:00:35.950 --> 00:00:37.470 and we were very fortunate enough 15 00:00:37.470 --> 00:00:40.650 to work with them and do a Carter McGuyer kitchen. 16 00:00:40.650 --> 00:00:43.710 line:15% We did a really good product for Microplane 17 00:00:43.710 --> 00:00:46.100 line:15% which is known for their graders. 18 00:00:46.100 --> 00:00:47.960 line:15% We did a spiral cutter 19 00:00:47.960 --> 00:00:52.460 line:15% and it sold millions. 20 00:00:52.460 --> 00:00:54.780 It was a great product. 21 00:00:54.780 --> 00:00:56.250 That's one of my favorites 22 00:00:56.250 --> 00:01:01.100 because we're hired to help people 23 00:01:01.100 --> 00:01:02.370 with their bottom line. 24 00:01:02.370 --> 00:01:03.910 If our products don't sell, 25 00:01:03.910 --> 00:01:05.400 we don't get rehired. 26 00:01:05.400 --> 00:01:06.860 Because of the marketing background 27 00:01:06.860 --> 00:01:11.310 that I have and the design background my husband has, 28 00:01:11.310 --> 00:01:15.310 line:15% we can go and tell you this is a great retail price, 29 00:01:16.440 --> 00:01:17.760 line:15% you need to be at this price, 30 00:01:17.760 --> 00:01:19.930 line:15% this is great for packaging 31 00:01:19.930 --> 00:01:22.070 line:15% and this is what you need to sell, 32 00:01:22.070 --> 00:01:23.850 this is the whole package. 33 00:01:23.850 --> 00:01:25.550 We have a kickoff meeting 34 00:01:25.550 --> 00:01:29.290 and we go over their project parameters 35 00:01:29.290 --> 00:01:33.720 and then we kind of go back as a group, 36 00:01:33.720 --> 00:01:37.300 as a company and lay out our plan 37 00:01:37.300 --> 00:01:41.070 and we itemize like when can this be done, 38 00:01:41.070 --> 00:01:42.600 what dates can we hit 39 00:01:42.600 --> 00:01:44.520 and then we give them a timeline back, 40 00:01:44.520 --> 00:01:47.670 line:15% so sometimes we can get things done in nine months, 41 00:01:47.670 --> 00:01:50.320 line:15% sometimes it needs to take 12 months, 42 00:01:50.320 --> 00:01:51.730 line:15% sometimes it may take 24. 43 00:01:51.730 --> 00:01:53.450 line:15% It depends on how many items 44 00:01:53.450 --> 00:01:55.720 line:15% that we're doing, it depends on Chinese New Year, 45 00:01:55.720 --> 00:01:57.730 it depends on if they're getting it manufactured 46 00:01:57.730 --> 00:02:00.957 in the US, Mexico, a lot of things 47 00:02:00.957 --> 00:02:04.700 come into play when you're looking at a timeline. 48 00:02:04.700 --> 00:02:08.090 I do most of the critical project management, 49 00:02:08.090 --> 00:02:11.620 so I'm organizing 50 00:02:11.620 --> 00:02:14.176 line:15% and giving proposals, 51 00:02:14.176 --> 00:02:19.176 line:15% timelines and like helping steer things, just organization 52 00:02:20.540 --> 00:02:21.450 line:15% is really what I do. 53 00:02:21.450 --> 00:02:24.730 I fight fires all day long, put out fires. 54 00:02:26.400 --> 00:02:28.080 He's more of the the creative 55 00:02:28.080 --> 00:02:29.310 and I'm more of the business, 56 00:02:29.310 --> 00:02:31.610 it's the yin and the yang for the company.