WEBVTT 1 00:00:00.450 --> 00:00:01.930 My name is Amber Strazzo, 2 00:00:01.930 --> 00:00:03.970 and I'm the Communications and Marketing Manager 3 00:00:03.970 --> 00:00:05.780 for the city of Lancaster. 4 00:00:05.780 --> 00:00:09.370 line:15% Essentially I am responsible for working with 5 00:00:09.370 --> 00:00:11.800 line:15% residents, visitors, and business owners 6 00:00:12.730 --> 00:00:16.610 line:15% to communicate about city initiatives, events. 7 00:00:16.610 --> 00:00:18.640 line:15% I provide customer service role. 8 00:00:18.640 --> 00:00:21.330 line:15% I do a lot of marketing for our visitor center. 9 00:00:22.780 --> 00:00:24.860 line:15% I sell advertising in our visitor guide, 10 00:00:24.860 --> 00:00:27.400 line:15% so kind of jack-of-all-trades. 11 00:00:27.400 --> 00:00:30.880 line:15% I do social media and website management, 12 00:00:30.880 --> 00:00:31.940 line:15% all sorts of stuff. 13 00:00:31.940 --> 00:00:35.040 We do Celebrate Lancaster, which is a big block party 14 00:00:35.040 --> 00:00:37.280 that brings about 20,000 people to the city. 15 00:00:38.220 --> 00:00:40.190 We do Launch Music Conference and Festival. 16 00:00:40.190 --> 00:00:41.310 We partner with them. 17 00:00:41.310 --> 00:00:43.860 We partner with Lancaster Beerfest, 18 00:00:43.860 --> 00:00:45.620 and then we do the holidays. 19 00:00:45.620 --> 00:00:48.790 We also take on other special events as they come. 20 00:00:48.790 --> 00:00:50.920 line:15% Right now we're in the process of helping the State 21 00:00:50.920 --> 00:00:52.850 line:15% with the Governor's Awards for the Arts, 22 00:00:52.850 --> 00:00:56.180 line:15% so that will be held in Lancaster for the first time. 23 00:00:56.180 --> 00:00:57.510 line:15% Sometimes it's business as usual, 24 00:00:57.510 --> 00:00:59.944 line:15% and sometimes we take on other stuff. 25 00:00:59.944 --> 00:01:02.844 First is always making sure that everything on the website 26 00:01:05.314 --> 00:01:06.147 is up to date, 'cause that's where we push people. 27 00:01:06.147 --> 00:01:07.880 We don't do a lot of print any more 28 00:01:07.880 --> 00:01:10.030 just because we find we get so much engagement online, 29 00:01:10.030 --> 00:01:13.250 and that's how things are these days. 30 00:01:13.250 --> 00:01:16.090 That will make events on Facebook. 31 00:01:16.090 --> 00:01:19.010 We also use Nextdoor, which is kind of like a Facebook 32 00:01:19.010 --> 00:01:21.800 just for neighborhoods, so it's nice to target people 33 00:01:21.800 --> 00:01:23.050 that are in the city. 34 00:01:23.960 --> 00:01:25.760 line:15% We do a lot of stuff on Instagram 35 00:01:25.760 --> 00:01:27.810 line:15% 'cause we get a lot of engagement there. 36 00:01:28.660 --> 00:01:30.480 line:15% I'll do press releases. 37 00:01:31.690 --> 00:01:33.500 line:15% Yeah, it just depends, depending on the event 38 00:01:33.500 --> 00:01:36.410 line:15% we'll do advertising with local publications 39 00:01:36.410 --> 00:01:39.170 like the newspaper and magazines. 40 00:01:39.170 --> 00:01:41.700 Then closer to the event it's just handling press 41 00:01:41.700 --> 00:01:43.780 and wrapping stuff up. 42 00:01:43.780 --> 00:01:45.930 The day of events I'm usually there 43 00:01:45.930 --> 00:01:48.530 capturing stuff, posting on social media, 44 00:01:48.530 --> 00:01:50.190 and documenting it. 45 00:01:50.190 --> 00:01:51.970 Something I use, too, is Canva. 46 00:01:51.970 --> 00:01:55.890 It's a web-based graphic design tool. 47 00:01:55.890 --> 00:01:57.520 I'm not a designer by any means, 48 00:01:57.520 --> 00:01:59.960 but you can only have our designers 49 00:01:59.960 --> 00:02:02.640 line:15% that we contract with do so much. 50 00:02:02.640 --> 00:02:04.470 line:15% For simple things like little graphics 51 00:02:04.470 --> 00:02:08.830 line:15% for the web or social media, I'll use that. 52 00:02:08.830 --> 00:02:10.530 line:15% There's a free version; there's a paid version. 53 00:02:10.530 --> 00:02:11.890 line:15% I use the paid one. 54 00:02:11.890 --> 00:02:12.830 It's great. 55 00:02:12.830 --> 00:02:15.700 Makes like graphic design for dummies (laughs).