-: So, I'm Zach Lyons and I work at ICF Olson
as a Senior Account Executive.
Yeah, so as an account executive,
I think a lot of times, like if you looked
at the dictionary definition,
a lot of times it would say,
you're the liaison between client and agency,
and a lot of times what that really just means is,
I'm very much the interface for my team internally,
so working with creatives, strategists,
folks on the PR side,
and all sorts of assets of the agency
and really making sure that we're also
that I'm the voice of the client
and so if there's any projects that we're working on,
I'm able to kinda iterate the needs of the clients
and make sure that everyone on our team is
working together, meeting deadlines,
and yeah, kind of moving forward.
One thing that we're working on right now
is actually a video production project
for one of our clients, and so,
a lot of times people get interested in advertising
because, for me, it was like, the 30-second ads growing up.
You kinda see those classic Super Bowl commercial spots
or big game ads or sporting events, and so,
being a part of that work and the production
that goes into some of those TV spots is a lot of fun,
and so, there's a lot of logistics that go on with it, too.
So right now, as much fun as the final product looks like,
there's a lot of, yeah, front-end work, pre-production,
and working with not only your clients,
but your internal team and, like I said,
making sure everything's kind of moving on pace
because a lot of times deadlines, of course,
come up quicker than you imagine
and you gotta learn to be flexible and fluid,
and kind of work with the punches sometimes, too, so.
On our end in particular, to your point, we've got
a creative group that works to help
initiate that first vision of what the project is.
We've also got a media and connections team
who start to think about the strategy,
the places and spaces where this type of content will live,
and in a lot of instances as well, you'll have
PR folks, social media folks,
and then folks like myself, account management
and project management who work with the clients
and making sure everything moves on, and,
the unique thing, too, about
working on video production projects
is a lot of times we're working with teams
outside the agency, as well.