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<v ->Well, my name is Brittany Cardinal</v>

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and I am a project manager for a marketing agency.

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The way that my company works is it's client based,

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so our teams are per client.

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So, a project manager does anything from

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keeping timelines updated for each project

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that they have going on, reaching out to vendors

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for possible possibilities to work with them

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or if we're looking for something specific,

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doing research on what vendors do that,

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getting quotes, and then it kind of just depends upon, too,

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what client you work for 'cause they all have

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different needs, too.

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So, we have liquor clients, so like distilling,

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we have one that is over the counter drugs,

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frozen seafood, frozen appetizers,

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money transfer and another pre-packaged frozen food.

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So, we do all sorts of different marketing tactics for them.

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Some are more shopper marketing driven,

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which is anything that is gonna entice a customer

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to make a purchase.

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So, for a liquor client, if they are running a promotion

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or they want to increase sales during

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a certain time period, we'll kind of build the program

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around a central theme or what not,

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then decide budgets, tactics, what markets

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it's gonna be in.

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So, from there, you kind of outline the timeline

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of when you want it to begin market

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'cause they have to backtrack from that date.

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And then, you would start building out those tactics.

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So, if you are looking, let's say, for a sweepstakes vendor

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'cause that program is around the sweepstakes,

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then, you would reach out to those vendors

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and start having those conversations of

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what you're looking for and, again, what the budget is

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and that sort of thing.

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So, mostly involved from the beginning of it,

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but not, it would be more high level from the beginning

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and then you would be getting into kind of the nitty gritty

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of organizing each of those tactics

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and then making sure everything is staying on track

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and on budget.