WEBVTT 1 00:00:00.267 --> 00:00:01.880 My name is Richard Portelance. 2 00:00:01.880 --> 00:00:05.317 I'm from CareerPath Mobile, I'm the CEO and founder. 3 00:00:05.317 --> 00:00:07.670 Career path is a mobile learning platform 4 00:00:07.670 --> 00:00:10.189 for students to engage in the career planning process 5 00:00:10.189 --> 00:00:13.122 and other co-carriculars on their time 6 00:00:13.122 --> 00:00:16.369 and in their space, which is mobilly based. 7 00:00:16.369 --> 00:00:20.157 line:15% So it can allow you to do things such as 8 00:00:20.157 --> 00:00:22.525 line:15% discovering how to use designed thinking 9 00:00:22.525 --> 00:00:25.008 line:15% in your career planning process. 10 00:00:25.008 --> 00:00:27.983 line:15% Health and wellness can use it to track different 11 00:00:27.983 --> 00:00:29.824 initiatives that they need to do for you, 12 00:00:29.824 --> 00:00:32.455 line:15% so it could be: you go in and you do an activity 13 00:00:32.455 --> 00:00:35.920 line:15% or a milestone and watch a video or perform a task 14 00:00:35.920 --> 00:00:39.609 line:15% that helps you become more aware of who you are 15 00:00:39.609 --> 00:00:40.644 line:15% and what you want to do 16 00:00:40.644 --> 00:00:43.370 line:15% and also ready for that next step into a career. 17 00:00:43.370 --> 00:00:46.518 My day is pretty varied because we're still 18 00:00:46.518 --> 00:00:51.518 considered a start up so it consists of U.X. design work. 19 00:00:51.623 --> 00:00:55.286 It consists of customer interactions, 20 00:00:55.286 --> 00:00:57.705 we're talking to a lot of schools, interviewing, 21 00:00:57.705 --> 00:01:00.547 and seeing what the product fit is, we do 22 00:01:00.547 --> 00:01:04.977 line:15% customized solutions so, often times it's looking at 23 00:01:04.977 --> 00:01:09.088 line:15% and interpolating what's happening at a school 24 00:01:09.088 --> 00:01:12.321 line:15% or within a program and figuring out what the fit is 25 00:01:12.321 --> 00:01:14.680 so the software can do what it's meant to do, 26 00:01:14.680 --> 00:01:17.935 it's writing curriculum for the software, so it's a 27 00:01:17.935 --> 00:01:21.313 platform that can have a lot of inputs 28 00:01:21.313 --> 00:01:23.902 and it's also working on fundraising 29 00:01:23.902 --> 00:01:26.168 and talking to people, investors and other people 30 00:01:26.168 --> 00:01:28.572 that want to get involved in what we're doing. 31 00:01:28.572 --> 00:01:32.344 It's multi pronged, certainly the conferences are great 32 00:01:32.344 --> 00:01:35.176 line:15% because they give you exposure to a wide array 33 00:01:35.176 --> 00:01:37.979 line:15% of people whether they're in the career service office 34 00:01:37.979 --> 00:01:39.747 line:15% or they're in student services 35 00:01:39.747 --> 00:01:41.900 line:15% or some place in the university. 36 00:01:41.900 --> 00:01:45.547 line:15% It's also a lot of one on one conversations so, 37 00:01:45.547 --> 00:01:50.547 calling upon and trying to reach and contact certain schools 38 00:01:51.204 --> 00:01:53.526 and individuals at those schools who have influence 39 00:01:53.526 --> 00:01:57.044 and power to make decisions, so finding that right person. 40 00:01:57.044 --> 00:02:00.491 We do kind of traditional marketing 41 00:02:00.491 --> 00:02:03.639 which includes some print advertising. 42 00:02:03.639 --> 00:02:07.023 We also do e-mail blasts, we do letters, 43 00:02:07.023 --> 00:02:10.735 line:15% and then we get into the social media world, 44 00:02:10.735 --> 00:02:13.873 line:15% but a lot of it in this world, it's about 45 00:02:13.873 --> 00:02:15.779 line:15% making sure that you have referrals. 46 00:02:15.779 --> 00:02:17.659 line:15% It's doing a good job for one customer 47 00:02:17.659 --> 00:02:19.871 and they refer you to the next customer 48 00:02:19.871 --> 00:02:23.454 and that's how you build a lot of momentum.