WEBVTT 1 00:00:00.450 --> 00:00:02.070 My name is Luke Bell, I am a 2 00:00:02.070 --> 00:00:04.190 marketing communications specialist 3 00:00:04.190 --> 00:00:06.420 for an architecture firm in Indianapolis. 4 00:00:06.420 --> 00:00:10.890 line:15% So I work within the marketing department, 5 00:00:10.890 --> 00:00:15.890 line:15% supporting in various ways, but my primary role is writing. 6 00:00:16.020 --> 00:00:17.673 line:15% I was an English major in school, 7 00:00:18.640 --> 00:00:20.330 line:15% I chose that, not only because I enjoyed it, 8 00:00:20.330 --> 00:00:21.600 but also because I was good at it, 9 00:00:21.600 --> 00:00:26.600 line:15% and so, my day-to-day is a lot of writing, 10 00:00:27.740 --> 00:00:30.570 line:15% primarily writing, but I help out 11 00:00:30.570 --> 00:00:33.980 line:15% in other ways too, I do some graphic design. 12 00:00:33.980 --> 00:00:35.840 line:15% Now that I've been there a little bit, 13 00:00:35.840 --> 00:00:38.060 learned the ropes and stuff, I'm involved in 14 00:00:38.060 --> 00:00:41.780 some overall marketing strategy for the firm, 15 00:00:41.780 --> 00:00:45.710 and yeah, so I work as part of a team. 16 00:00:45.710 --> 00:00:49.030 I write articles for publication, 17 00:00:49.030 --> 00:00:52.250 so different trends within the industry, 18 00:00:52.250 --> 00:00:54.527 what people are thinking about. 19 00:00:54.527 --> 00:00:58.060 line:15% I write articles, pitch them to magazines beforehand, 20 00:00:58.060 --> 00:01:00.483 line:15% but then write them and we publish them, 21 00:01:01.680 --> 00:01:03.560 line:15% that's my favorite part of it. 22 00:01:03.560 --> 00:01:05.490 Also a lot of internal writing, 23 00:01:05.490 --> 00:01:09.620 I actually manage our social media too, 24 00:01:09.620 --> 00:01:11.763 which is a lot of fun, I enjoy that. 25 00:01:12.940 --> 00:01:17.383 Proposals, I write cover letters, proposals to get us work, 26 00:01:19.420 --> 00:01:21.430 yeah, all sorts of different writing. 27 00:01:21.430 --> 00:01:24.150 One example is, we have what we call thought leaders 28 00:01:24.150 --> 00:01:27.580 line:15% within our firm, which are the senior architects 29 00:01:27.580 --> 00:01:30.860 line:15% that are thinking about trends, 30 00:01:30.860 --> 00:01:34.270 line:15% working with schools, designing schools, 31 00:01:34.270 --> 00:01:36.780 line:15% and so a lot of times they'll know 32 00:01:36.780 --> 00:01:39.470 what they want to write about, publish about, 33 00:01:39.470 --> 00:01:41.840 and then I will get with them, I'll help them 34 00:01:41.840 --> 00:01:44.380 to formulate their thoughts, put it into writing, 35 00:01:44.380 --> 00:01:48.320 they're very good at, they're people people, 36 00:01:48.320 --> 00:01:50.160 and so they're very good at just 37 00:01:50.160 --> 00:01:52.620 telling you exactly what they, and very well-spoken too, 38 00:01:52.620 --> 00:01:55.120 but my strength is then taking that 39 00:01:55.120 --> 00:01:59.410 and my major was English in college, 40 00:01:59.410 --> 00:02:02.660 line:15% but my specialization was creative writing, 41 00:02:02.660 --> 00:02:06.150 line:15% and I use that a lot, you know, listening to them 42 00:02:06.150 --> 00:02:09.430 line:15% and then putting it into an article and structuring it 43 00:02:09.430 --> 00:02:11.500 so that there's kind of a fluid storyline 44 00:02:11.500 --> 00:02:13.493 and making it an engaging read.