WEBVTT 1 00:00:00.000 --> 00:00:01.790 My name is Colton Keiko Neves 2 00:00:01.790 --> 00:00:04.780 and I am the Director of Product and Game Design 3 00:00:04.780 --> 00:00:06.470 at SimCase. 4 00:00:06.470 --> 00:00:08.660 SimCase is a very tiny company. 5 00:00:08.660 --> 00:00:10.420 line:15% There's four people in it. 6 00:00:10.420 --> 00:00:11.930 line:15% And it sits at the intersection 7 00:00:11.930 --> 00:00:13.640 line:15% of higher education and gaming. 8 00:00:13.640 --> 00:00:16.460 line:15% So we bring active learning experiences 9 00:00:16.460 --> 00:00:18.960 line:15% to the college classroom, online, 10 00:00:18.960 --> 00:00:21.160 and to work training spaces. 11 00:00:21.160 --> 00:00:25.900 My core responsibilities revolve around 12 00:00:25.900 --> 00:00:28.900 working with professors to bring their games to life, 13 00:00:28.900 --> 00:00:31.380 line:15% building those games with a remote development team, 14 00:00:31.380 --> 00:00:33.590 line:15% and then implementing those games in their classrooms 15 00:00:33.590 --> 00:00:35.940 line:15% or in their learning environments. 16 00:00:35.940 --> 00:00:38.830 line:15% Sort of secondary responsibilities are 17 00:00:38.830 --> 00:00:43.200 understanding and building our marketing strategy, 18 00:00:43.200 --> 00:00:45.370 writing blog posts, pitching our product 19 00:00:45.370 --> 00:00:49.713 to prospective professors or other companies, 20 00:00:52.933 --> 00:00:55.260 and basically expectation management 21 00:00:55.260 --> 00:00:57.470 for clients, our developers, and my CEO. 22 00:00:57.470 --> 00:01:00.070 So basically everything, but I would say 23 00:01:00.070 --> 00:01:01.180 that's the right description. 24 00:01:01.180 --> 00:01:03.870 line:15% So right now, we work with two core schools, 25 00:01:03.870 --> 00:01:07.180 line:15% Wharton and Kellogg, and they surface learnings 26 00:01:07.180 --> 00:01:08.420 line:15% that they think could be brought to life 27 00:01:08.420 --> 00:01:10.170 line:15% by games-based learning. 28 00:01:10.170 --> 00:01:11.700 So I'm working with a professor now 29 00:01:11.700 --> 00:01:13.320 and I'm super excited about this. 30 00:01:13.320 --> 00:01:17.300 I am very passionate about discrimination in the workplace 31 00:01:17.300 --> 00:01:19.110 so we're working with him to bring 32 00:01:19.110 --> 00:01:20.800 one of his theories to life. 33 00:01:20.800 --> 00:01:22.490 So it's called Heed the Market 34 00:01:22.490 --> 00:01:25.320 and basically it places you as a hiring manager. 35 00:01:25.320 --> 00:01:26.840 And I have five offers, right? 36 00:01:26.840 --> 00:01:29.130 Four of those offers are $100,000 for me. 37 00:01:29.130 --> 00:01:32.320 One of them, one of the firms actually doesn't like people 38 00:01:32.320 --> 00:01:35.490 line:15% who wear flowery shirts so they give me $80,000, right. 39 00:01:35.490 --> 00:01:37.000 line:15% Then you're in this game. 40 00:01:37.000 --> 00:01:39.260 line:15% You're the sixth hiring manager. 41 00:01:39.260 --> 00:01:41.067 line:15% You see all five offers and you say, 42 00:01:41.067 --> 00:01:44.820 line:15% "Well, then I'll give Colton $95,000." 43 00:01:44.820 --> 00:01:46.220 And in doing so, you perpetuate 44 00:01:46.220 --> 00:01:48.110 discriminatory practices unknowingly. 45 00:01:48.110 --> 00:01:50.370 So the whole game is to reveal 46 00:01:50.370 --> 00:01:53.140 that what we believe to be unbiased is truly biased. 47 00:01:53.140 --> 00:01:56.040 So that's one of the games that we do 48 00:01:56.040 --> 00:01:59.790 and then we produce a debrief to talk about with students. 49 00:01:59.790 --> 00:02:03.320 For a game like this, it begins with 50 00:02:03.320 --> 00:02:06.470 sort of an iterative investigation process. 51 00:02:06.470 --> 00:02:07.690 What is that you're trying to teach? 52 00:02:07.690 --> 00:02:09.070 What is the core takeaway? 53 00:02:09.070 --> 00:02:11.440 line:15% And what would you like your students to walk away with? 54 00:02:11.440 --> 00:02:13.170 line:15% Given that, what are the other limitations 55 00:02:13.170 --> 00:02:14.003 line:15% in your classrooms? 56 00:02:14.003 --> 00:02:15.080 line:15% How long is it? 57 00:02:15.080 --> 00:02:16.380 line:15% How many people are there? 58 00:02:17.640 --> 00:02:20.060 What material are you using beforehand? 59 00:02:20.060 --> 00:02:22.850 Then we use that as sort of the lines within which to draw 60 00:02:22.850 --> 00:02:25.350 and we come up with three or four suggestions 61 00:02:25.350 --> 00:02:26.770 on how this should go. 62 00:02:26.770 --> 00:02:28.800 That gets voted up or down with the professor 63 00:02:28.800 --> 00:02:31.210 and then I take our final idea, 64 00:02:31.210 --> 00:02:34.600 I mock it up, so I make prototypes of that, 65 00:02:34.600 --> 00:02:38.030 and then I put it into a project management software, 66 00:02:38.030 --> 00:02:39.760 something like JIRA, if you've heard it, 67 00:02:39.760 --> 00:02:41.240 line:15% and then I work with the remote team 68 00:02:41.240 --> 00:02:43.110 line:15% to build that in stages over time. 69 00:02:43.110 --> 00:02:44.760 line:15% So you start with a single experience 70 00:02:44.760 --> 00:02:45.900 line:15% that can be easily testable, 71 00:02:45.900 --> 00:02:47.946 line:15% then you build it out to whole game, 72 00:02:47.946 --> 00:02:51.700 line:15% then you bring it to the professor and the classroom. 73 00:02:51.700 --> 00:02:54.780 So that can take anywhere from three to six months, 74 00:02:54.780 --> 00:02:55.903 from beginning to end.