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>> My name is Russell Dyer, and I'm the Director
at Weber-Chandler, in the Consumer Practice.

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>> On a daily basis, it's a little cliché to
say every day is different, but it really is.

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A bit part of what I do is account
management with our clients,

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public relations means one thing to one
client, and something else to another client,

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but on a day-to-day basis, we look for ways to
get our clients and their brands in the news.

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>> The typical day is probably an
hour or two of internal meetings,

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to check in with your teammates
on how things are going

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with different pitches, different
planning for events.

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Probably an hour or two of calls with
other agencies, and we all work together

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as an IMC team, of Integrated
Marketing Communications team,

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to present holistic plans to our clients.

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>> It's great.

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We're, by some measures, the
largest PR agency in the world.

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And it gives you a tremendous
amount of support across, you know,

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different practice areas, different offices.

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>> It's definitely not the 40-hour work week.

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I think it varies.

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It's definitely seasonal.

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The Superbowl's very busy for me because a lot

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of my clients have NFL relationships,
and it's a busy time for media.

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It depends, you know, there's a
week where you'll work with some

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of your travel, there's a lot of weekday work.

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I was in New York for meetings,
and sometimes working

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on a plane is the only time you can get
anything done, but if I had to ballpark it,

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I'd probably say it's more like
a 50- or 60-hour work week.

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>> Leading into the Superbowl
is my busiest time of the year.

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I'd say that, you know, we bill hours sort of
like attorneys, that's how we track what we do

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for our clients, and I'd say
billing a 55 to 60 hour week,

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or weeks leading into it, is pretty normal.

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Some work on Sundays.

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Sometimes it's nice to, you know, get out of
the office at 6:30 or 7:00, go home and forget

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about it, then log on and do some more work.

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But then, you know, the office is great
about trying to give you your time back,

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closing early before long weekends.

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They really have a lot of perks
and things to try and get you not

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to focus on how much you're working.

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>> Traveled quite a bit.

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A lot of the other IMC agencies for
all my clients were in New York,

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so a lot of the planning meetings will be
in New York, but there's a lot of travel.

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It's, you know, going to San Diego for
the Rock and Roll Marathon for one client,

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and then there's going to Des Moines, Iowa, for
some other local media event for another client.

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So it really kind of runs the spectrum.