>> The things I love most about the career,
when I got out of graduate school, I'd learned a lot of things.
I really wanted to do something that impacted people.
I didn't want to sit around and simply teach or write books or something like that.
This kind of gives me the chance of working with a tremendous number of different organizations.
Generally they hire people like me when they have issues, and they can't figure out how
to solve the issues, or don't want to take the initiative to solve it.
I figure out what -- how do you solve it, I sell that solution, I make it happen,
and I implement it or proceed the implementation of it.
I'm always partnering with the people.
I'm not simply writing about a solution.
I'm not simply saying, "Oh, if only they'd listen to me, they would x."
They're paying a lot of money to have me solve a solution, so they almost always, in fact,
close to 100 percent of the time, always listen.
So you can see something happen.
It is all-consuming.
Consulting is not a passive sport, as it were.
So I mentioned, you know, doing an out-of-town trip a week.
I probably work 60 hours a week, at least.
Rarely do I really take off.
I carry a Blackberry all the time.
If you're serious about it, and you work with big companies, it's kind of all-involving.
So if you don't like that, you shouldn't even try.
It is not rote.
You don't coast.
So you're constantly dealing with complicated things,
and they're not just intellectual things, because, particularly what I'm feeling
in my specific copy area, compensation, it's --
I copy that people get worked up about it, for various reasons.
So you kind of have to be able to provide technical input, and you also have to work
with people to bring about consensus.