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>> My name is Art Fuccillo and I am a
Real Estate Developer in Washington, DC.

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So, there's a series of projects that I've
worked on, literally looking at the opportunity

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and saying, I can put a Walgreens on that
corner, you know, just give me 5 minutes

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and give me a phone and I'm
going to go make it happen.

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And that's how developers really do.

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Developers are creative people by in large.

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They see an opportunity, they see a
need probably before the opportunity,

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and that need then they go after and they create
the opportunity whether it be office or retail

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or industrial or hotel or apartments.

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So, my job everyday really from
in the 80's, in the early 80's was

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to make sure that the deal closed.

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It was my responsibility to negotiate
the best deal on behalf of the company

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that I could relative to
changes that that tenant wanted.

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So, really from 1987 really to
this day, my responsibility shifted

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from the heavy document work to sort of
vice president in charge of creativity.

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It was my job to go out and find opportunities
that were not part of this organization,

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had not been in land that we owned, and
create opportunities for the company to grow.

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So, if I look at a field and I decide that
I like that to be a city and like there

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to be office buildings and
retail and a hotel and a plaza.

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There are many components to that.

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I take a pencil to a paper and I
say where are my dominant views?

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Where are people going to see?

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What do I want them to see?

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When they enter the quote on quote space, or
they enter the place, have I created a sense

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of place, have a created an
environment that people go --

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wow, I understand this, I appreciate this, I
can relate to this, I am entertained by it,

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it's pleasing to me, it's a plaza, there are
people sitting outside on tables and chairs

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with umbrellas and there's a restaurant,
and there's somebody playing music,

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and there's a fountain in the middle, in
the backdrop there's an office building,

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and here's where the residential
people live and they walk at night.

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And, there's things that you've created, so
there's an enormous amount of creativity,

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enormous amount of creativity that
goes into Real Estate Development.

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Really nothing is 9 to 5.

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If you think you're going to work 9
to 5, then you're fooling yourself.

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You really work till your work is done or you
work until you feel that you're satisfied,

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that you've put in a hard day's work
and you've accomplished something.

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Even when I'm on vacation or away, my
Blackberry or my iPhone now is working.

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I'm checking my computers, I
mean it's part of who I am.

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It's my life.