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>> This is Jo Yevoli, and I'm
the CEO of TeamHomeField.com.

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Team Home Field is online video analytic tools
for sports and coaches, so any coach that wants

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to prepare his team for an upcoming opponent,
if he'll videotape his team, post it online,

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break it down with some tools that we provide,

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and then their players have
24-hour access to it.

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So I'm the CEO of a pretty small company,
so I wear a lot of different hats.

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Let's see, when I first get in you know our
sales is mostly through doing email contact,

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So I'm usually preparing what the day's emails
are going to be and who they're going to go

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out to, and what they're going to say, and I'm
tweaking based off of research that we've done,

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you know off of previous campaigns.

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And then after those emails go out I
literally spend I want to say three

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or four hour's just sort of filtering
the email responses that we get back

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into the different categories of responses.

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And then you know from there I need to focus
on sort of our online like our social presence

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with Twitter and Facebook;
make sure that we blog.

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And then I need to keep up with investors,
because we're fundraising right now,

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so my days are literally broken up
into pieces; there's the marketing.

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You know there's the online and the social
side to it, and then there's a fundraising part

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to where they're all broken
up by you know a couple hours,

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and they literally take up my day entirely.

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To be honest, I didn't have much of a business
background before I started the company,

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and I can honestly say that I-- I don't
want to say I'm an expert in a lot of areas,

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but I am really knowledgeable in marketing
and sales, you know in pitching my company.

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So it's been a little bit of a trial under
fire, but it's been great; I've learned a lot.