>> Good evening everyone, how are you?
Part of my mission, part of Lee Rubin's mission, part of the reason I'm on this planet is
to help people identify and realize their full potential.
Hi, my name is Lee Rubin.
I am a professional speaker as well as an author.
My speaking, most people would categorize it as motivational
and I tend to shy away from that term.
It's more sharing practical wisdom and principles that people can use
and put to use in their everyday life.
Well I've been speaking for a long time.
As a student athlete I would often be asked to speak at different high schools,
different events, and address different student athletes.
After graduating from Penn State I spent 15 years in corporate America
as a corporate recruiter so got a chance to do a lot of speaking in the corporate environment.
And I realized that much of what I was sharing was very similar in the corporate environment,
was very similar to the things that I would share with student athletes.
I think there's some lessons in sports that are universal,
they kind of carry throughout all industries and sectors.
Winners have a clear sense of identity.
They're clear about who they are.
They're clear about what they want.
They're clear about what they're best designed and equipped to do.
Would you do me a favor?
Could you do me a quick favor?
Raise your hand as high as you can.
I know some of you [inaudible] but you know, raise your hand as high as you can.
Keep them up just for a second, keep them up, keep them up.
Now I want you to do something for me.
Raise it just a little bit higher.
I just want it to register in your mind there's a whole lot more inside you than you realize.
There's a whole lot more potential in you than you recognize.
So, on a daily basis there are all of the things that are required to run a business.
There's the operations of the business.
There's replying to people and checking email and sending out purchase orders
and signing contracts and you know, the operational piece of it.
Then, there's the marketing piece of it because you can be a wonderful speaker.
If people don't know about you they'll never benefit from your message.
So there's the marketing and the sales and marketing because people may like you
but they've also got to be willing to invest in your services so, you know operations,
marketing and then there's the research and the practice
of actually sharing a relevant, positive, impactful message.
So you've got to grab information.
There's all the research required there and then there's like anything else, there's practise.