WEBVTT 00:00:01.350 --> 00:00:05.460 >> Good evening everyone, how are you? 00:00:05.460 --> 00:00:11.380 Part of my mission, part of Lee Rubin's mission, part of the reason I'm on this planet is 00:00:11.380 --> 00:00:15.660 to help people identify and realize their full potential. 00:00:15.660 --> 00:00:17.030 Hi, my name is Lee Rubin. 00:00:17.030 --> 00:00:19.980 I am a professional speaker as well as an author. 00:00:19.980 --> 00:00:23.580 My speaking, most people would categorize it as motivational 00:00:23.580 --> 00:00:26.520 and I tend to shy away from that term. 00:00:26.520 --> 00:00:33.040 It's more sharing practical wisdom and principles that people can use 00:00:33.040 --> 00:00:35.610 and put to use in their everyday life. 00:00:35.610 --> 00:00:38.230 Well I've been speaking for a long time. 00:00:38.230 --> 00:00:42.730 As a student athlete I would often be asked to speak at different high schools, 00:00:42.730 --> 00:00:46.230 different events, and address different student athletes. 00:00:46.230 --> 00:00:49.950 After graduating from Penn State I spent 15 years in corporate America 00:00:49.950 --> 00:00:55.800 as a corporate recruiter so got a chance to do a lot of speaking in the corporate environment. 00:00:55.800 --> 00:01:02.390 And I realized that much of what I was sharing was very similar in the corporate environment, 00:01:02.390 --> 00:01:05.610 was very similar to the things that I would share with student athletes. 00:01:05.610 --> 00:01:09.520 I think there's some lessons in sports that are universal, 00:01:09.520 --> 00:01:13.980 they kind of carry throughout all industries and sectors. 00:01:13.980 --> 00:01:18.280 Winners have a clear sense of identity. 00:01:18.280 --> 00:01:20.150 They're clear about who they are. 00:01:20.150 --> 00:01:21.520 They're clear about what they want. 00:01:21.520 --> 00:01:26.060 They're clear about what they're best designed and equipped to do. 00:01:26.060 --> 00:01:27.170 Would you do me a favor? 00:01:27.170 --> 00:01:28.960 Could you do me a quick favor? 00:01:28.960 --> 00:01:31.250 Raise your hand as high as you can. 00:01:31.250 --> 00:01:36.070 I know some of you [inaudible] but you know, raise your hand as high as you can. 00:01:36.070 --> 00:01:39.750 Keep them up just for a second, keep them up, keep them up. 00:01:39.750 --> 00:01:40.810 Now I want you to do something for me. 00:01:40.810 --> 00:01:44.160 Raise it just a little bit higher. 00:01:44.160 --> 00:01:51.010 I just want it to register in your mind there's a whole lot more inside you than you realize. 00:01:51.010 --> 00:01:55.140 There's a whole lot more potential in you than you recognize. 00:01:55.140 --> 00:01:59.300 So, on a daily basis there are all of the things that are required to run a business. 00:01:59.300 --> 00:02:01.430 There's the operations of the business. 00:02:01.430 --> 00:02:06.800 There's replying to people and checking email and sending out purchase orders 00:02:06.800 --> 00:02:10.320 and signing contracts and you know, the operational piece of it. 00:02:10.320 --> 00:02:13.060 Then, there's the marketing piece of it because you can be a wonderful speaker. 00:02:13.060 --> 00:02:16.950 If people don't know about you they'll never benefit from your message. 00:02:16.950 --> 00:02:24.740 So there's the marketing and the sales and marketing because people may like you 00:02:24.740 --> 00:02:30.150 but they've also got to be willing to invest in your services so, you know operations, 00:02:30.150 --> 00:02:33.730 marketing and then there's the research and the practice 00:02:33.730 --> 00:02:38.910 of actually sharing a relevant, positive, impactful message. 00:02:38.910 --> 00:02:41.290 So you've got to grab information. 00:02:41.290 --> 00:02:46.220 There's all the research required there and then there's like anything else, there's practise.