WEBVTT

00:00:01.480 --> 00:00:07.330
>> I'm very passionate about marketing because
I love the impact that we have in business

00:00:07.330 --> 00:00:10.830
and in companies and how we
can touch people's lives.

00:00:10.830 --> 00:00:15.730
I've traditionally been more of B to B
which is business to business marketing.

00:00:15.730 --> 00:00:20.280
I had done some business to
consumer but more on the B to B side.

00:00:20.280 --> 00:00:27.070
And I think when you say a brand
name like Apple or Starbucks or Nike,

00:00:27.070 --> 00:00:32.400
people have very vivid images
in their head of what that means

00:00:32.400 --> 00:00:37.350
and I believe that's all attributed to
good marketing and that's why I love it

00:00:37.350 --> 00:00:43.840
because I feel like we actually shape the
way that a company is perceived by the world

00:00:43.840 --> 00:00:48.320
and by its customers and by its non-customers.

00:00:48.320 --> 00:00:51.070
And it's just very exciting.

00:00:51.070 --> 00:00:57.240
There are a lot of different aspects of
marketing, which I think allows people

00:00:57.240 --> 00:00:59.340
with different skillsets to get into it.

00:00:59.340 --> 00:01:02.730
But really, it's really about
connecting with people.