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>> My name is Susan Palombo, and I'm the
principal and managing director of a branding

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and design agency in New
York City called Ready366.

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So, our company is about five years old.

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I founded the company, and our primary
business is the business of branding.

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So, what we do is we provide clients-- consumer
package [inaudible] clients, corporate clients,

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anybody that cares about their brands--

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we provide strategic services
for positioning their brands,

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and then we also have a design studio,

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and we subsequently do creative
to sort of express the brand.

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And we do things from, you know, creating
identities for the company from logos,

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to packaging designs, and sometimes we
even touch a little into advertising.

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It's not our core bread and butter
offering, but we are a group of strategists

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and creative people, and that's what we do.

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So, a typical day is really spent managing time

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between different client
engagements that you're working on.

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We-- our agency is an open space studio,
and we have a lot of collaboration.

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We do a lot of brain storming with the team.

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We do a lot of-- we call
them "crits" [phonetic],

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which is basically there's creative ideas
on the wall, and we all look at the work.

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It's a pretty laid back environment,
and those are a typical day

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when you're working in the office.

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Another typical day, which maybe
happens at least once or twice a week,

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is where you're visiting the client,

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and you're actually going there
to present and share your ideas.

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So, it's a little more formal because
you're either traveling on an airplane to go

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to the client and make that
big 1-hour presentation,

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or you're maybe leading a
workshop with a client.

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But there's also days where it's
just all about client engagement.

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So, it's a real mix between in the studio,
doing creative and developing ideas,

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and then sort of present to clients.