>> My job is to take brands, ideas, concepts,
create a strategy for it and then turn it on its head.
This past year we've done, we've worked with [inaudible] U.S. Navy,
U.S. Air Force, K&G Fashion Super Store.
We did a five city HBCU tour with them last year.
AT&T, you name, it for the most part.
We do it primarily with kind of major, tier one, tier two brands--
>> Mmhmm.
>> that are looking to specifically deal with specialty markets basically.
So say for example if we're dealing with the Air Force, all right?
The Air Force is saying I have this national diversity initiation that came through Obama.
The individual that we were working
with in particular is responsible for their diversity initiatives.
So what we did is created a tour for them around diversity so they could get in front
of potential, not even so much in terms of recruiting
but what is the Air Force looking for, you know, making people feel warm about the fact
that the Air Force actually would take in women, Latinos, Hispanics,
Asian Pacific Islanders, so on and so forth.
So that's typically how we get engaged with national brands and we'll sit down and come
up with a concept that we think will work best with the target audience
to get them involved and get them engaged.
Say, for example, we have some clients that are dealing or actually building
out maybe technology based products.
So we'll have a clientele that, let's say for example, like a tier one or tier two,
which is dealing with the program.
I then may have a client that is in the development phases of a company.
We may spend two or three years with that client actually consulting,
building infracture [inaudible] putting
in business processes, creating marketing campaigns.
So it really just depends on the client and the level of service that we've given them.
So I will say the shortest amount of time that we'll spend with any client is probably
about ninety days, the longest that we'll spend,
that we spend at this point is probably about three or four years