>> My name is Andrew Yeum.
I am owner of company called Drew Advertising.
I've been in advertising for probably over 12, 14, 12 to 14 years.
I've owned my own company for five and a half years.
A lot of what we've been doing is moving more and more in especially my business,
move and more into brand management and I think that when you look at brand management
versus advertising you think of marketing as a whole.
There's all these components that encompass marketing and within that and public relations
and graphic design and advertising, so there's all these components so as we've been going
through and evolving with this new, I don't know if it's necessarily the basis
of how we do business is always been the same.
The medias are changing so our day to day thing is understanding the brands we're working with,
going even deeper than just advertising, but really taking a look at the brand
and then building strategies and solutions using various types of media plus traditional,
new taking on and offline and learning how to balance it
and measure it and connecting to consumers.
Sometimes what you do, you know the client, the client will give you an idea
and so sometimes it's your job to figure out, okay this can work, how can it work?
We need to be paying attention, we need to be listening to our customer,
but we also need to be observing the market.
So we come back and I go hey, this is what's happening.
You're either going to do this or you're not going to do this,
you know but here's the justification for it, what it actually what it is that we'll take.