>> My name is Chris McCarthy, and I work
for the American Chemical Society as their social media manager.
The American Chemical Society is the largest scientific organization
in the world devoted to a single discipline.
So basically it's the professional association for chemists, biochemists, chemical engineers.
Anyone who's in the chemical industry or academics, teaching chemistry.
Well one of the things I do is we have a lot
of different social media presences that I help to co-ordinate.
Whether it's on Facebook or Twitter or LinkedIn.
And we also have an internal network that is for our members to kind of discuss chemistry
and also professional networking, tips, those kinds of things.
I would say the first thing I do every morning is kind of just go through what is out there,
what people have been saying since I last checked.
I kind of try to keep up with comments that people make throughout the day
or overnight, you know, on a mobile device.
So I probably start off there and then I plan out some of the posts
that we'll be doing throughout the day.
I like to connect with colleagues to find out what is new and interesting that they have
to share with our members or with other people who are interested in chemistry.
So, I'd say that's the beginning of the day.
And then the end of the day is more planning for longer term things.
So I tend to have a lot of meetings with colleagues about meetings or conferences
that we'll be hosting, or publications that we're working on.
We don't have too many hot button issues that will cause something
to happen in the middle of the night.
I know I work with other people in associations who they might have that happen more.
Our members tend to be more having conversations.
And sometimes there are controversial issues but they will be things
that usually happen during the work day.
So it's a little easier.