WEBVTT 00:00:00.100 --> 00:00:03.600 >> Yeah, well, actually to sell kites, you better know how 00:00:03.600 --> 00:00:05.430 to market because nobody needs kites. 00:00:05.430 --> 00:00:10.130 They need clothes or property if you're real estate, but they don't need kites. 00:00:10.130 --> 00:00:15.050 So, I think that was probably the best education for me was -- 00:00:15.050 --> 00:00:17.680 well, I did do -- I completed high school. 00:00:17.680 --> 00:00:19.980 My mom was so happy, I barely made it. 00:00:19.980 --> 00:00:27.050 So, I wasn't a real -- on the educational side, but -- and I did do two years of college, 00:00:27.050 --> 00:00:30.700 but I opened my business at 19, so before I graduated. 00:00:30.700 --> 00:00:37.450 So -- but I think I have a PhD; I was poor, hungry and driven for success 00:00:37.450 --> 00:00:40.730 and I really think that is one of the keys. 00:00:40.730 --> 00:00:46.630 Actually, by the time I had traveled and done my business in Japan, I had learned by the school 00:00:46.630 --> 00:00:53.150 of hard knocks probably more than most PhDs and marketing, you know, most MBAs probably. 00:00:53.150 --> 00:00:55.730 By the time I did seven countries, I had more experience. 00:00:55.730 --> 00:00:57.080 I was dealing with Walmart, you know. 00:00:57.080 --> 00:01:02.670 I had more experience than most PhDs, so I think that's the key, you know. 00:01:02.670 --> 00:01:07.640 If you're going to be an entrepreneur, I would say my career has been as an entrepreneur, 00:01:07.640 --> 00:01:11.320 you have to kind of just say to yourself, this is what I want to do. 00:01:11.320 --> 00:01:15.740 I have no idea how to do it, but I'm going to take my first step into the market 00:01:15.740 --> 00:01:20.020 and then maybe three steps later figure out what the next step you need to take 00:01:20.020 --> 00:01:25.440 and it's not something you can actually map the whole thing out. 00:01:25.440 --> 00:01:28.060 "The man on the flying trapeze." 00:01:29.770 --> 00:01:39.470 The" roller coaster" goes like this [laughter]. 00:01:39.470 --> 00:01:43.000 >> When you're thinking about marketing and selling, what are you looking 00:01:43.000 --> 00:01:45.400 for in terms of, "Can I sell this? 00:01:45.400 --> 00:01:46.210 Can I market this? 00:01:46.210 --> 00:01:49.090 Is this going to make me a lot of money like it's made you?" 00:01:49.090 --> 00:01:50.990 What are sort of the things that you're looking for? 00:01:50.990 --> 00:01:56.430 >> Well, you want to look at marketing trends, so I could see that I was in the kite business 00:01:56.430 --> 00:01:59.070 and I could see a little boom of yoyos coming. 00:01:59.070 --> 00:02:05.620 And if you have that natural trend turning up, then you add marketing to it, you'll take off. 00:02:05.620 --> 00:02:10.290 You cannot -- if you're in real estate and your real estate is going like this, 00:02:10.290 --> 00:02:12.730 that's not a good time to try and market real estate. 00:02:12.730 --> 00:02:17.150 Okay? If you're going like this and then you put in marketing, you can really climb. 00:02:17.150 --> 00:02:22.860 So, for me, the natural transition to anti-aging was a natural one. 00:02:22.860 --> 00:02:30.810 There is about 10,000 people here getting 65 every day, so this is a market that's growing 00:02:30.810 --> 00:02:36.220 and expanding; and so, I could see immediately anyway the market was there. 00:02:36.220 --> 00:02:41.030 I had to study a little beauty and that was not my field, 00:02:41.030 --> 00:02:45.540 but I knew that from a marketing standpoint people spend a lot of money on beauty. 00:02:45.540 --> 00:02:46.630 So, then I said, "Okay. 00:02:46.630 --> 00:02:51.590 It has the potential to make some money, now we need a system to actually do it 00:02:51.590 --> 00:02:53.640 and maybe that's the part, you know." 00:02:53.640 --> 00:02:56.440 It's sort of like having a system to sell yoyos. 00:02:56.440 --> 00:02:57.380 We need a system. 00:02:57.380 --> 00:02:57.530 >> Yeah.