>> Hello my name is Karen Tomic and I am the U.S. Practice Lead of Value Demonstration
for our company and we provide consulting services for the pharmaceutical industry.
So our company is originally based in the United Kingdom
and they have something called the Value Demonstration Practice there
where they help pharmaceutical companies take technological scientific medical information
about their products and to communicate that to targeted audiences in a way
that resonates with that audience.
So not a lot of technical jargon and for Value Demonstration the main audience is the payer,
so who is going to pay for the drug.
And they wanted to open an office in the United States and so I was hired a year ago to start
that practice and our practice is starting to build up some nice business so we're starting
to bring on some additional staff.
I write proposals.
I respond to requests for proposals from pharmaceutical companies.
I do a lot of business development, go to conferences, talk about the work we do.
I come up with new products that we can sell.
I'm responsible for delivering products to finding staff.
So right now sometimes it's freelancers to the hiring new permanent staff full-time
that will work together to deliver the projects which are typically written reports,
power point slide that's to communicate ideas and sometimes other types of communications
like conference, abstracts, posters and presentations.
They try to keep us to about a 40 hour week which is nice sometimes it varies.
I had to do some work this morning and some work last night to catch up on some things.
But it's pretty much the amount of time that's needed to get the work done.
So sometimes it goes over a little bit but it's pretty natural.