WEBVTT

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>> My name is Kevin Berkle (assumed spelling).

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I am an Independent Sales Representative
but I own my own sales agency

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and I represent three sporting goods
apparel manufacturers [inaudible] Headwear,

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Alleson Athletics and Perry Ellis International

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which has the Callaway Corporate Golf
Apparel license as well as Munsingwear.

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On a daily basis I cover
San Diego, San Bernardino,

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Riverside and the [inaudible]
counties as well as all of Arizona.

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So I call on sporting goods manufacturers

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and corporate marketing agencies
to sell my product lines.

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I, to be honest love them all.

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Being in the sports realm everything
I do, whether it's headwear or jerseys

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or even on corporate apparel side they all mesh
together, so I have my sporting goods customers

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that I could sell my Calvin Klein to.

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I have my corporate customer I could sell my
[Inaudible] sporting goods and jerseys to.

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So I'm selling to sporting goods companies
whether they be national companies

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like Dick's Sporting Goods or small
mom and pop companies and I also sell

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to corporate marketing companies
that will put a logo on anything

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for their company and for their customer base.

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As far as goals are concerned I, of course
have yearly sales quotas that I have

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to hit as well as personal goals.

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My personal goals are to just grow
the territories as much as I can,

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develop as many relationships as I possibly
can and to really get my brands to market

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and my brands and [inaudible]
out in the market place.

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Well, the nice thing about my industry is I
don't sell to the end-user, I sell to the dealer

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that sells to that end-user, so I know going
into it if the client or dealer is looking

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for baseball products, football products,
wrestling, if they're in the market for headwear

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and then the same thing on the corporate side.

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What sort of product are they
looking for their company programs,

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whether it's the high-end Callaway or the
mid-to-low end of the Munsingwear Product.

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So the key is relationships and
being there for your customer

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and being out in front of the customer.

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I can't sit in my office all day and just
let them Google, rely on them to sell.

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I physically have to set meetings up
with them go through the product line,

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go through the technology which is
big now as far as Internet ordering,

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designing jerseys online and so on and so forth.