>> My name is Kevin Berkle (assumed spelling).
I am an Independent Sales Representative but I own my own sales agency
and I represent three sporting goods apparel manufacturers [inaudible] Headwear,
Alleson Athletics and Perry Ellis International
which has the Callaway Corporate Golf Apparel license as well as Munsingwear.
On a daily basis I cover San Diego, San Bernardino,
Riverside and the [inaudible] counties as well as all of Arizona.
So I call on sporting goods manufacturers
and corporate marketing agencies to sell my product lines.
I, to be honest love them all.
Being in the sports realm everything I do, whether it's headwear or jerseys
or even on corporate apparel side they all mesh together, so I have my sporting goods customers
that I could sell my Calvin Klein to.
I have my corporate customer I could sell my [Inaudible] sporting goods and jerseys to.
So I'm selling to sporting goods companies whether they be national companies
like Dick's Sporting Goods or small mom and pop companies and I also sell
to corporate marketing companies that will put a logo on anything
for their company and for their customer base.
As far as goals are concerned I, of course have yearly sales quotas that I have
to hit as well as personal goals.
My personal goals are to just grow the territories as much as I can,
develop as many relationships as I possibly can and to really get my brands to market
and my brands and [inaudible] out in the market place.
Well, the nice thing about my industry is I don't sell to the end-user, I sell to the dealer
that sells to that end-user, so I know going into it if the client or dealer is looking
for baseball products, football products, wrestling, if they're in the market for headwear
and then the same thing on the corporate side.
What sort of product are they looking for their company programs,
whether it's the high-end Callaway or the mid-to-low end of the Munsingwear Product.
So the key is relationships and being there for your customer
and being out in front of the customer.
I can't sit in my office all day and just let them Google, rely on them to sell.
I physically have to set meetings up with them go through the product line,
go through the technology which is big now as far as Internet ordering,
designing jerseys online and so on and so forth.