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>> My name is Jolie, Jolie Swanson.

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And my company is Accounting Connections.

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Accounting Connections is a combination
of everything that I've done so far in my,

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you know, 25-plus years in business.

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I've found that I have a passion
for working with small business.

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It kind of takes me back to
those days of junior achievement.

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And small businesses, they're everywhere.

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And they're just on every Main Street
and tucked in little industrial parks.

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But they all have something
in common which is a need

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to have a strong relationship
with an accountant.

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So I'm not an accountant, but I
understand the need for the relationship.

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Likewise, there are all these accountants that
really like to be able to help small businesses,

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these independent CPAs, but they
are so busy doing all the work

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that they don't necessarily have time to
get out and meet with the small businesses

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and find out what their needs are.

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And so I created this business where I
get to bring the two of them together

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and introduce the CPAs to business owners who
need their particular skill set and then help

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to manage the projects and
advocate for the small businesses.

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It's just a combination of
everything that I've done.

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And it's just working beautifully.

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It's what everybody says about an entrepreneur.

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You're wearing 15 different hats.

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So a day for me is directed by
the clients that are going to need

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to see me out in the marketplace.

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So I have some servicing
activities that I need to do to keep

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in touch with clients and projects.

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I have my marketing hat.

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So I work with college students to
actually go into the marketplace and scope

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out for those people who
are interested in services.

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I have my IT hat, making sure
that my systems are all working

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and my information is being processed.

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I have my account management had working with
the CPAs and finding out how things are going

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with them and managing projects
through the queue.

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And today is my HR hat.

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So I'm here at the UConn career fair looking
to hire some new talent for the business.

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So there's everything and you're, so a typical
day is based on what the needs are of the market

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that particular day but also the seasonal
needs for growing my business and taking care

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of deadlines and taking care
of CPAs and business owners.