>> I'm Jessica Sharp principal of Maven Communications.
So Maven Communications is a full service public relations and communications firm.
We're based in Center City Philadelphia.
We work mostly with business to business clients and technology, health care and real estate
and I am principal of the company and I have a partner so we run the firm.
We do everything from strategic development, business development,
to working hands on with the clients, building out strategy
and helping them to reach new audiences.
So with a lot of the clients that we work with they're really looking
for increased visibility mostly to increase our revenues.
So what we'll do is we position some of the heads of companies as spot leaders.
So for example we recently we had we were working with a law firm
that just had a big announcement and it was it was a very big thing for the state
of Pennsylvania and also for those partners individually.
So we really worked position one partner in particular to be interviewed by a lot
of different media outlets, as well as get him on panels to position him as a thought leader
on that particular topic, which then also helps the firm get visibility
and potential new clients.
Well, what we always do is you know we just concentrate
on the marketing and communications aspect.
We have to make sure that the company has goals overall so we want to make sure
that our marketing tactics that we put together always tie into the goals
of what the company has and so it's important before we start working with the company
that they really do know what they're looking for
and they have goals that they're working toward.
That's really the only way that we can be successful because at the end of the day
if they don't really know what they want no matter what we do you know it's probably not
going to be successful.