>> My name is Larry McAllister, II.
I'm the Assistant Director for Marketing Communication
at Rutgers University Student Life.
There we work on a host of different things.
I'm principally in charge of managing photographers and videographers
and creating print, online, social collateral to help market at different events
and our products and services at the university.
So the great thing about what we do is our target audience kind of fluctuates
so we have perspective students as one of our target audiences.
Current students - we're starting to move more towards looking
at graduate students as a major part of that group.
But also university officials.
Other faculty and staff members at the university.
We kind of are touching on all aspects of the university at this point.
[chuckles] A busy day, it could take on a whole host of different things.
I usually try to get in around 7:30 in the morning.
That way I can kind of catch up on my e-mails.
Kind of knock stuff out before students come in.
One of the great things about our office is we work with student interns.
So we have about 30 different students that work with us
across the various fields that we're working in.
And this gives us the opportunity to, you know,
maybe first thing in the morning I'm showing someone how to design a flyer.
Then we're going over some copy for a website, scheduling some poster social media.
Around noon, lunch time we might be going out to do a shoot with the Scarlet Knight,
which actually happened this past week.
So it's always flowing.
There's always something for us to do.
And, you know, then we even get into sitting down with our students coming up with strategies
for how we can kind of improve some of the work that we're doing.
So I would say, like, you know, a really busy day we're talking
about 7:30 a.m. to maybe 5 or 6 at night.
Even later if we have an event going on.