>> Well. My name is Anide Jean,
and I'm a marketing communication professional and a life coach.
As a marketing communication professional,
a lot of what I do is just set communications strategies for clients, for brands,
for programs, for businesses, you name it, I kind of work on setting.
What's the message we want to put out there creatively,
how do we want to designed something, and how do we, you know-- and again, it depends on what?
The goal, as if the goal was to increase.
Let's say, enrollment, what strategy are we going to use if the goal was
to increase awareness about something?
What marketing tool are we going to use?
So I do a lot of that.
And as a life coach, I partner with people
and I help them position themselves towards their life that they want to live.
So, if you're talking about implementing
or developing a marketing strategy for let's say, something new.
Its starts with just marketing, market research, finding out what is the market about,
who are the people that wants to buy your product to all you're trying to reach.
How do they think?
Where do you find them?
And once you've figure all that out, then it really gets into tools
within your marketing mix, toolbox, do we use PR?
Do we use advertising?
Do we do thought leadership?
Creatively, what do we want to put out there?
Digitally, you know, where on the web should we be-- should we be blogging?
So there's-- it's almost like you're in a toy store, if your kid,
and he gets to pick all these things off of the rack.
And then, you create something that will hopefully with a goal of.
Again, you return on your investment and you caused people to act,
and that's what we try to do with marketing.
I try to do.
I mean, I think with any marketing campaign you start of with a goal.
Of course it's easier, I think, let's say, you work for a university.
And, you know, your goal is we want to increase enrollment by this much.
If your enrollment is increasing, you know, by that much in a fall.
Obviously, you're doing something right.
If you're doing it from a web perspective, and you've just built a new site,
and you're trying to push through new products.
Your goal is we want to sell these number units.
If those numbers of units are sold, you retract at via the web
from where the campaign or the banner ad run.
Then, you know, it's a little easy to do to show return or to show-- yeah, just to show return.
So that is easier on that end.