>> I am Michelle Harmon-Madsen, and I'm in the advertising industry.
I'm Vice President and Director of Global Strategy and Partnerships for MediaVest;
which is part of Publicis Agency.
Let me tell you a little bit about my daily job.
It is not I would say typical within the advertising agency.
I really was brought in for branded entertainment; which is really kind
of a new science, a new area of advertising if you will,
and that's where we really marry brands with entertainment properties
that could be television properties, digital properties, but my role really has evolved,
and I'm now doing I'd say more consulting for the brands that we work with
and they could be major companies that you might be familiar with, multinational companies,
that helping work in the advertising field and the media field
to really improve their capabilities within the industry.
You know hours in the business can often I'd say change, I mean it's really in essence,
my job would be a nine to five job, but because of the clients that we work with,
I'd say I'm there at the office from eight to six and I run home and make dinner, and then,
frankly, I get back on the email or teleconferences sometimes at night to meet
with clients that might be in the U.K. or China depending on what I'm working on.