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>> My name is Michelle Coffey, and I work
with nonprofits to make both individuals

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and organizations more efficient.

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Currently I'm Managing Director
of the Good Dog Foundation;

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so I oversee operational development,
communications, activities for them.

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And then I'm also the director of the Fellowship
for Emerging Leaders and Public Service,

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which is a Fellowship through NYU's
graduate school public service.

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An average day at the Good Dog
Foundation I'm doing a variety of rules.

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Certain days I might be focusing on development.

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Certain days I might be focusing on PR.

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On other days I'm looking at operational
management, strategic management,

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how are we in line with our strategic plan,
what kind of resources do we need, budgeting,

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as well as working with external
stakeholders including our board of directors.

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So for development I might be working
and helping with the corporate sponsor,

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or I may be helping plan and execute one of
our signature events that the organization is.

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Most public service organizations are
very dependent on events and fundraising.

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Sure, so my schedule is never
the same on a day-to-day basis.

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Some days are lighter on day-to-day work
and I'm able to accomplish long-term tasks,

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like strategic management and priority setting.

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Other days are very heavy with a
nitty-gritty if we have an event coming up

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or a major PR campaign we're undertaking.

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I might be dealing with a news crew.

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A few weeks ago I was at the CBS evening news
and getting our piece on their program or,

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you know, dealing with the day-to-day gala.

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I'm also responsible for our strategic
planning and looking at what that might mean

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for the future of the organization and the steps
we need to be taking on a day-to-day basis.

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So that might involve meetings with internal and
external stakeholders as well as a lot of kind

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of reflective practice and thinking

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so that staff involved are able
to implement our larger goals.