>> I'm Todd.
Yeah, my job here at Tessemae's is I'm the Head of Marketing and Field Operations.
So, more or less, what I've been tasked with is taking the energy that you've got here
in the 4 walls and getting it out to the people, beyond just a bottle itself?
So how can we certainly get bottles into people's hands and into refrigerators?
But more importantly is to allow them
to truly experience what the Tessemae's brand and mission is all about.
So I think, it's going to all to start at retail.
And that's the place where you're going to discover this brand in the short term.
So that's never going to go away.
You know the base of this company was built on demos.
And it's going to continue to go there.
But one of the things that we need to start thinking about is how do you start to extend it
in a way that discovery doesn't just only happen there.
So whether it is we start to talk about PR.
There's amazing stories that are coming out of this place that people should know.
So extending ourselves into the PR realm, whether you read about it, whether you see it
on line, whether you see it on television someday.
From a social stand point, it's a brand that people love.
They want to talk about.
So how do we kind of harness that.
And then, again, taking it a step further is like into events.
You know, is the, actually, people can physically feel and touch and be a part of it.
And it's not just about hey I've got a basket in my hand and I'm shopping whole foods,
it's about I'm doing something that I really love.
And Tessemae's appreciates that and is there to support it as well.