WEBVTT

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>> Let's say, hypothetically speaking
that you only had the duration

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of an elevator ride to sell
yourself to a stranger.

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Would you fumble your words and make them
want to jump off on an earlier floor?

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Or would you peak their interest
with a clear and powerful pitch.

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[ Music ]

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>> [Background music] That elevator pitch,
which doesn't actually have to take place

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in an elevator tells people who you are, what
you want, and what you bring to the table.

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Ok, Cassie let's give it a
try, go ahead and pitch me.

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>> Hi, I'm Cassie, I'm a fashion design major
with two summer internships under my belt,

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and I'm currently looking for a
full time position in New York City.

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>> Not bad, Cassie.

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But here's a tip, challenge yourself when
writing by constantly asking, so what?

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For instance, Hi, I'm Billy, I graduated college
with an economics degree, so what, right?

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>> Yea, that makes sense.

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>> Here's some more advice for
crafting your brief elevator pitch.

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>> The good thing about writing out
your pitch is that it forces you

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to think about what you really want.

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How can anyone help you,
if you don't know yourself?

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You want to write your pitch like you speak.

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That way it will be easier to deliver
verbally, after all, if you don't say it

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with confidence then it really
doesn't matter what you say,

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you're most likely to lose the listener.

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You want to avoid opening
statements, jokes, clichés,

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or catch phrases, they likely
won't go over well.

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And if you're speaking to a
representative from a specific employer,

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insert something about a problem they might
be facing, and how you can make a difference.

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Ok, with all that in mind, what do you
say we give your pitch one more try?

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>> Hi, I'm Cassie, I majored in fashion design
at the University of Southern California,

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I think that clothing can move people, make them
feel special, and I want to be a part of that.

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I have an idea for a new line of evening
wear that I think can be a comfortable

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and flattering alternative for
women, casual, yet elegant.

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I'm currently looking to work at
any retailer on the East coast.

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>> Great job Cassie, you definitely got my
attention, and I can't wait to hear more.

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>> A good elevator pitch should
be well thought out and scripted,

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and practiced over and over again.

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You should know your pitch like
you know your favorite song.

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Ready to sing it loud and proud when
the opportunity presents itself.

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Well Cassie, I'm this way, but
it's been great talking to you,

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why don't you follow up on me in a week or so?

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>> Thanks, Billy.

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[ Music ]