>> Hello. My name is [inaudible], and I'm the CEO and co-founder of whoisyourlandlord.com.
And the name uses-- that's a form of the word who because we're giving renters ownership
of the situation by putting housing in their hands, being able for renters
to rate their landlords and their housing complexes.
All right.
Our mission is to create transparency and more accountability between landlords,
between tenants, and between property management companies.
The reason being is that a lot of real estate websites, companies--
things that are going on right now are all based on kind of a positive look at everything.
Right? Where it's all skewed towards who is making the money at the end of it.
If I'm posting a house, you never really hear the poor parts about it or you don't hear like--
you only hear the decent parts about it.
It's rarely information coming from your peers.
It's more so coming from the person selling you it,
which is always going to sound rosy and glorious.
And so to be able to hear candid information from your peers,
from those that rented before you, good, bad, ugly,
it's very helpful to what you're decision-making process is like.
We always encourage people just to post ratings, you know, as they see fit.
We encourage landlords to get their-- and property management to get their tenants
to post, especially if they feel like they're doing a great job
but also just people that's inherently just coming to the site
because they want an opportunity to vent or to highlight someone who has done a great job.
And so it works both ways.
And so the question begins [inaudible].
You know, the beauty of it is-- we look at companies like at Yelp for example,
like an Angie's List, and something that they've done really well is integrate both the
interpersonal side of it as well as the actual business of it.
And so-- what I mean by that is we have the ratings and the--
that's what you come to our website for.
We also will be adding listing to our website so that landlords can pay
to have their listings up on our website.
And those that do well and do moderately well can now have another advantage
of post their available listings.
And the renters can now see them as well so that's how we make money.