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>> So my name is Jay Goldberg,
and I am an endodontist.

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So my living is helping people who have
problems with teeth, specifically problems

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with the pulp, the nerve of the tooth.

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So they have discomfort or infection.

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We're the guys that help relieve their
discomfort and save their teeth for them.

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Typically we're talking about
diseases of the pulp.

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So if the pulp or the nerve is damaged as the
result of trauma, deep cavities, fillings,

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excessive work that needs to be done, it could
cause discomfort or infection into the tooth,

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and we're called in to relieve the
patient of that discomfort, the infection,

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and save the tooth so that they can
then go back to the regular dentist.

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We're a referral base.

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So all our patients are referred
from general dentists,

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and once we make the patient feel
better, they can go back to their dentist

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and can return for their restorative care.

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Typically we start at 8 or
9 in the morning, I do.

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I do 4 clinical days.

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In my private practice typically patients
are referred from their general dentists

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and I'll meet them and introduce myself
and ask them why they're visiting

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and what kind of problem they're having.

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We'll do an examination, determine if they
need our type of care and typically provide it

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that same day if, in fact,
they're there for root canal.

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Sometimes it's not a root canal
procedure, but most of our patients come

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from some very fine dentists who
pretty much know they need our care.

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So often it may require 2 visits in our office.

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Se we're not like a general
dentist where we'll see them

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over a period of, extended period of time.

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So it's kind of real short-meeting them,
treating them, and then they're on their way.

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So typically patients are seen from 8 to 5, and
it's kind of hectic and busy and stimulating.

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I'm very blessed.

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We have a great support staff, and I
have some great partners working with me.

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We're the largest endodontic
group in the Philadelphia region.

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We have 7 full time endodontist partners with
me, and we're blessed with an excellent staff

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because we realize you're only as good
as the people who you're surrounded by,

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and we have an excellent staff,
and we're very fortunate.