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>> My name is BJ Zellers, and I am a owner

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of a sports marketing company
called Activation Sports Marketing.

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And we procure sponsorships and develop
promotional marketing programs for people

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that are interested in using
the platform of sports.

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Every day is different.

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That's what I love about it.

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It's always changing depending on what
the client needs are, what the project is.

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But a typical day is generally looking and
taking care of a lot of fires that happen,

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in terms of opportunities
that present themselves.

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But it is also some managing the brand
consistency for our group and really making sure

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that we're delivering on the client
objectives that we have for current programs.

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And then really a lot of it is,
for me, personally, is networking

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and business development, making sure that
we always have opportunities down the road.

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Because when you have an agency,
a lot of it is project based

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and often funds could go
dry, or something like that.

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So you always have to have
different opportunities on the bench,

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and I'm just continuously planting seeds.

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For example, I work with Acme Markets.

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A lot of people in this area
are familiar with that.

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They have 110 stores, a pretty
large footprint in this area.

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And I do a lot of their promotional marketing.

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So 1 of the things, this May, we
aligned them with the Broad Street Run,

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which is 1 of the premiere
running events in Philadelphia.

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And they were the official
retailer and water sponsor.

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So they provided 40,000 bottles of
water and about 20,000 jugs of water.

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So pretty substantial.

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So I was able to connect them with the Broad
Street and WIP, who was the media partner,

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and we created this alignment for that.

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Then the big piece for us,
Activation Sports Marketing,

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is not just having a sign up
or tents or things like that.

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We actually want to activate it an engage,

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allow them to have a conversation
with their particular customer.

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So we created a big kind of carnival atmosphere
down at the end where both the athletes come in,

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the runners come in, as well
as all the family gather.

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So we gave out fruit, and also had a spin
to win prizes of shirts and stuff like that.

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So we had a constant line.

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So they felt good about not only the impressions
they got, but the ability to really connect them

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to kind of a premiere event in this city.