>> My name is Bernie Prazenica and I am president
and general manager of 6ABC WPVI-TV in Philadelphia.
It's a television station, a local TV station.
And we also have related things like websites and apps and different digital platforms.
A busy day might start with meetings with department heads in which you go
over what's going to happen either in general or if you're working
on a big project how everybody's coordinating the efforts
of their departments to make something happen.
Following that, I might have a meeting with someone from the community who might be coming
in to ask for assistance because they've got an event coming up or they need, you know,
publicity from the station to try to help them do something.
I might follow that up with a call with advertisers.
You know, in which you interface with them and listen to them talk
about what their needs are and, you know, we make a living by selling advertising still.
So we interface with those folks a lot.
I might come back from lunch and find out that something has happened in the world and have
to spend time with the news director who has made decisions
about maybe preempting programming because we're going live with something.
And when you do any of that stuff there's communications that have to go to the network,
to people that are affected by that.
And next I might have to interface with my boss out in Burbank who might have some demands
of my time, whether that's how we're managing resources or something like that.
Or there are time periods in which the network just has complete control of, you know,
the prime time from 8 to 11 and 7 to 9 in the morning.
And six thirty to seven at night.
Those time periods that the network controls and programs,
we don't really have much to say about that.
They make those decisions.
Then there's a lot of local time that is completely up to us.
So we either fill it by programs that we create locally or we buy syndicated programs
like Jeopardy and Wheel of Fortune and Katie and, you know, you name them.
So it's a lot different than it used to be because there's a lot more flexibility now
for local stations to reflect their personality and their community.
But it's a collaborative process, you know, in which you're working together to try
and have a product that at the end seems to make sense in its combination.
So if your network is like ABC and they primarily program to women,
it wouldn't make a lot of sense for you to do a lot of programming that would be geared directly
to men because there would be some clash.
So we -- You know, you kind of understand this and you have a collaborative approach
to presenting a product that makes the most sense
and efficiently reaches the audience that you're trying to monetize.
So it's -- And in our case we're actually owned by the Walt Disney company which owns ABC.
So it's kind of a proprietary thing rather than being owned by another company
and just being an affiliate of ABC.
So a little bit different, but we work together and we get it done.