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>> My name is Janell Lynn and I serve
as vice president of partnerships

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and business development
for Donors Choose Network.

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Donors Choose Network is an online charity
where everyday citizens can connect

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with everyday teachers and teachers will
post requests that they need ranging

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from basic school supplies to 3D printers or
field trips or art projects for their students

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or science experiments that they'd like to do,
and about two-thirds of the funding that comes

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to our site comes in the form of
corporate foundation or individual giving.

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The remaining one-third is all the activity
that you see on a typical crowd funding site

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which is one-on-one donations by
individuals usually using a credit card,

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so my team at Donors Choose basically
fundraises from the corporations and foundations

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that donate about 38 million
dollars a year to Donors Choose.

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My day is divided between managing the team
and trying to secure and build relationships

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with various corporations for the most part.

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We have a lot of companies, Fortune 500
companies that come to us looking to give back

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to public school education and
don't know how and so we come

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up with different cause marketing campaigns
to help them with their business goals,

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as well as achieving some
scale of social impact.

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So my day is usually a bit of hands on
internal meetings and then it's a lot

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of external meetings, networking with
companies, talking to sometimes it's CEOs,

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CMOs of large companies or
heads of corporate foundations.

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So, one project that I was really excited
to work on recently was with Staples;

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Staples the office supply company came to us and
said that they had a million dollars to donate

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to classroom projects and they wanted to do
something to get their, to show appreciation

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to teachers and activate a lot of buzz on
social media and drive traffic to their stores

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and so we partnered with Katy Perry the
singer/celebrity, and for every, every tour,

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musical tour location that she stopped
at Staples basically did a flash-funding

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of that city; so when she went to D.C.
Staples funded about 300,000 dollars-worth

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of classroom projects and made all these
teachers dreams come true for the day.

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And then we did a bunch of PSAs where Katy
Perry filmed and talked about why teachers are

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so important for the classroom
and radio and print PSAs.