>> Typically from a day to day we are managing our campaigns with all of our ads that live
on television as well as our digital properties which would include desktop, mobile, tablet.
Viacom has one of the largest scales in the media industry.
So really we're -- We have -- We utilize MTV, VH1, Comedy Central, Spike, TV Land, LOGO.
So really we're utilizing all of our properties to make sure
that we are directly targeting their demographic.
Most recently we worked on a campaign that was with Relativity Media
and they did a movie called "Oculus."
And this ran across television as well as all of our digital offerings which would include,
like I said, mobile, tablet, desktop.
And what we did was we teamed up with some of the talent that we have and VH1, MTV,
and we had them do different spots.
And these custom spots were promoted throughout our social offerings.
And these hashtags were created in order
to generate more engagement and involvement from the fans.
Sometimes I've had campaigns that have ran for a few days, and other times I've had campaigns
that have run for almost a full year.
So depending on how long they want that presence throughout our sites, it really just depends.