WEBVTT

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>> Typically from a day to day we are managing
our campaigns with all of our ads that live

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on television as well as our digital properties
which would include desktop, mobile, tablet.

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Viacom has one of the largest
scales in the media industry.

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So really we're -- We have -- We utilize MTV,
VH1, Comedy Central, Spike, TV Land, LOGO.

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So really we're utilizing all
of our properties to make sure

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that we are directly targeting
their demographic.

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Most recently we worked on a campaign
that was with Relativity Media

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and they did a movie called "Oculus."

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And this ran across television as well as all
of our digital offerings which would include,

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like I said, mobile, tablet, desktop.

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And what we did was we teamed up with some
of the talent that we have and VH1, MTV,

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and we had them do different spots.

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And these custom spots were promoted
throughout our social offerings.

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And these hashtags were created in order

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to generate more engagement
and involvement from the fans.

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Sometimes I've had campaigns that have ran for
a few days, and other times I've had campaigns

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that have run for almost a full year.

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So depending on how long they want that presence
throughout our sites, it really just depends.