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>> My name is Jessica Ladd and I run a non
profit called Sexual Health Innovations.

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And we build technology to advance sexual
health and wellbeing in the United States.

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For a lot of our initiatives
we focus on young people.

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They tend to be the most affected by various
sexual health and wellbeing problems.

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So some individual websites, programs, etcetera,
will be really aimed at their target demographic

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which tends to be, you know,
people who are the most affected.

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My role is so many things.

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We're a really small non profit.

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There's just 3 of us full time.

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So I do a little bit of everything.

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I do a lot of fundraising, a lot of emails,

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a lot of the project management
and any give website.

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A lot of the research.

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A lot of the legal stuff.

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And a lot of the making sure that whatever
we're building is really solving the problem

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that it's designed to solve.

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Our main initiative right now is called Callisto

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and it's a sexual assault reporting
system for college campuses, actually.

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It's a third party reporting system
that sexual assault survivors can use

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to document what happened to them and then
directly submit their report to the police

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or dean or the chosen entity or they
can just save it so that they can use it

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at any other time in the future if
they don't want to report right then.

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They can also elect to automatically
report their --

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a record of their assault if somebody
else reports the same assailant which is

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where it gets really cool because 90
percent of campus assaults are committed

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by repeat assailants, but less
than 10 percent are ever reported.

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So if we actually get people to use it
and actually get them to opt in to that --

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the matching part of it where if they submit
a record and somebody else is assaulted

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by the same person and those people are stopped

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after their second assault we would prevent
60 percent of campus sexual assaults.

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So I'm a natural night owl.

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My schedule tends to be around ten thirty
to seven thirty or eight, and then depending

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on the day I might work really late.

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I tend to be really productive
between nine PM and one AM.

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So on Saturday night I was in
the office until four thirty AM

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because we're starting a new campaign.

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Although most of the time I try to
make sure that I protect my weekends

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and actually have a real social life.