WEBVTT

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>> My name is Darren [assumed
spelling] Pressley [assumed spelling]

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and I'm a marketing branding professional.

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I work specifically with athletes.

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Professional athletes.

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I do a lot of social strategy,
branding strategy, fan engagement,

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work with them on development our
plans for endorsement opportunities.

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One of the biggest guys I work with is
Michael Bennett with the Seattle Seahawks.

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I'm also a content producer.

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Produce content for "Black Enterprise" magazine.

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So produce their content on
digital and print platforms.

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A lot of interviews with high profile people
in leadership positions and also a lot

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of celebrities that I do
interviews with, as well.

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A busy day for me is just a lot of phone calls,

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getting with my group, and
doing a lot of web design.

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Development stuff.

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Really working out our plans that we put
together along our social strategies,

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especially when guys are seasoned.

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Especially now.

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Basketball and football started so, you
know, a lot of heavy stuff on social media.

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You know, some of our guys
have-Michael Bennett, for instance.

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He has a show on NFL AM every morning-or
not every morning now-but with his brother.

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His brother is Martellus Bennett.

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They have a show on NFL AM so understanding
when that show comes on and when, you know,

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leveraging that show to grow their fan
base, both digital, online, and offline.

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You know, making the phone
calls to different networks.

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Making the phone calls to
different endorser opportunities

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to make sure these guys are being
highlighted, you know, as they're planning.

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As they're, you know, excelling
in their careers.

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So, you know, a lot of-I
wanted to call it busy work.

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It's fun work but it's a lot of tedious stuff.

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Just working out those plans that we measured
out and put together for those guys, so.

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The good thing about "Black
Enterprise" is they've given me a lot

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of freedom to work within their brand.

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Their brand image.

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So, you know, a lot of the people that
I like to highlight are initially people

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that I have a familiarity with
or people that I might know.

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People that I have built a relationship with.

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To provide them that platform to
be able to speak to an audience.

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So for me I usually try to submit my
pieces two to three pieces a week.

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And that goes on our digital
platform and then, obviously,

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as some things go into print the process
is a little longer, a little different.

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But I usually submit about two pieces to
be published in our print twice a month.

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So, you know, but that is
really me just understanding

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where our magazine is for that next issue.

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If it's, you know, January, understanding
what the focus is for that issue.

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Understanding, you know,
what they want to highlight

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and say hey, OK, I might know this person.

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Well that would be great to add value
to the magazine for the readers.

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You know, you got to look at
advertising and what's being advertised.

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Who the advertisers are for certain sections of
the magazine and how that might fit, as well.

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So you know, there's a couple moving pieces in
there but, you know, really just understanding,

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you know, who could fit that specific issue.

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Digital is, you know, a little more
freedom because, you know, it's ongoing.

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It's every day.

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It's stuff that's being updated, so, that's
a little more relaxed and a little free, but-