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>> My name is Elizabeth Jordan Truby, I work
for an organization called Be The Match,

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we are operated by the National
Marrow Donor Program.

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So what I, what our organization does is we
facilitate bone morrow transplants for patients

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that are, are looking for
a life saving transplant.

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They suffer from either Leukemia or
Lymphoma or another blood disease.

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So what I do in the organization is I work with
college students and try to figure out ways

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to engage them and the mission
of our organization.

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Which is to deliver cures for blood cancers.

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So I oversee a signature program called Be The
Match on campus, it's a student organization.

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Again allow students to raise awareness
about our cause on their campuses.

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Allows them to recruit potential
donors to our Be The Match registry.

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And allows them to raise funds so that
patients can get the transplant that they need.

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In my role I try to understand basically how
college students think and how they interact.

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Interact and communicate
in a 21st century world.

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Thinking about what's important to them and how
we can reach them and how we can engage them

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in a way that is, that motivates them.

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That allows their voices to be heard but also
allows them to band together, work as a team

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and make a really important impact in our world.