>> My name is Sean McKoy, S-E-A-N, M-C-K-O-Y.
I'm a content producer, and I'm the founder of a company called Real McKoy Media.
We produce content for every industry; pharmaceutical industry, television industry,
automotive industry, so, any type of content that needs to be produced, we produce them.
Thirty-second commercial, digital campaigns, social media campaigns, second screen content.
We kind of do it all.
Well, you know, I started out working for different television networks,
studio camera operator, technical producer,
on the technical side then jumped over to the creative side.
And then I've always come as a freelancer, kind of consult in the different industries,
and I kind of built relationships with different networks and different people.
And when I started my company it was just really word of mouth.
I think my first client was Subaru of America.
That was a pretty cool client because they knew the different campaigns I produced already,
but it's really just, you know, getting your name out there.
There's so many different production companies out there.
It's just, you know, building relationships and, you know, getting yourself to a position where,
you know, the word of mouth, you know, of course, you know, you need the website,
you need the clientele, but it's really just getting out there
and doing better work than everybody else.
What we usually do is we sit down with the marketing and communications team and we kind
of see what's their vision, you know, what product are they offering, what are they,
what's the messaging behind it, is it a campaign for certain consumers,
is it something to bring new consumers, bring new customers in.
You know, it kind of varies depending on the client, but it's all about really just,
you know, sitting down with the team and kind of creating the best visions for their vision.