>> My name Krishna Nadella, I work at Bloomberg LP, I run their pricing and regulatory solutions
for their enterprise solutions division for all the America's.
I have been at Bloomberg for the last five years
and most recently I started a new venture it's a television program that covers the social,
political and economic aspects of the academic experience namely like outside
of the textbook called State of Mind.
The entire process for State of Mind is very much a group effort.
We have a team that is involved from the production standpoint.
We have a marketing team, we actually have a social media team as well.
And the way we typically build out a season is to think about topics that are most prevalent.
Things that are timely, that are in the news but at the same time things that we might want
to be a little bit more forecasting into the future.
That team, myself as along with several other individuals with our host sponsor school,
will sit down and talk about who we want as potential guests, partners.
We'll put together questions or concepts and our ideas present them to our list of panelists.
And then be able to start building the story so to speak.
Last season we did a lot of three part series.
This year we may deviate from that and start doing more one offs
to be a little bit more nimble and with the times.
Once the actually video is taped, we then send it to editing
where they then put the proper graphics in place.
And then we upload in what we call upload Wednesdays.
And upload Wednesdays are really important because it's not just getting the video
out there, it's then doing the proper social media and marketing
to make sure we're utilizing Facebook, Twitter, our website
and our of course our partner websites as well to make sure they know that we're now active
and we want to start marketing our content as soon as possible.
Because what we've learned, is that in this day
and age all content has a half life and shelf life.
And if it's not properly marketed from the beginning then you've already lost
out on the potential audience you're trying to garner.